Abe Storey

CEO at Entri | Partner at JARS Capital

Brooklyn, New York

Overview 

Abe Storey is the CEO of Entri and a Partner at JARS Capital, with a background in software development, product management, and entrepreneurship. Notable career highlights include founding Rhombus and Retention Tab, as well as leading product development at Kargo as Director of Product Management.

Work Experience 

  • CEO

    2021 - Current

    Incubated inside of JARS Capital, Entri is a suite of APIs to make connecting, powering, and selling domains effortless for software companies.

  • Partner

    2021

    Part early-stage investor, part venture-studio. JARS Capital invests in Seed and Series A stage companies and incubates new companies that are eventually spun out as separate entities.

JARS Capital invests in and operates early stage software companies.

  • Director, Product Management

    2020 - 2021

    At Kargo, I led the integration of the Rhombus product into Kargo's organization. Now dubbed "Social Canvas”, it is used by Fortune 500 advertisers and some of the top internet publishers.

Kargo is the leader in mobile brand advertising.

  • Founder and CEO

    2018 - 2020

    Acquired by Kargo Global, Inc August 2020. ----- https://finance.yahoo.com/news/kargo-acquires-rhombus-introduces-social-144300825.html Rhombus is the only provider of social embed data for marketers and publishers. Our platform enables brands to target ads around contextually relevant social embeds. For its' publishing partners, Rhombus offers a way to monetize the social embeds already living on their pages. The Social Embed Platform.

  • Product and Marketing Manager

    2016 - 2018

    Rootstrap is a full-service digital agency with a focus on entertainment and media. We help celebrities and brands with the strategy + development for their technology, whether it's a mobile app, game, chatbot, or web platform. Clients we’ve helped: Tony Robbins (digitized 38 years of his content into app in 13 weeks), Cash Money Records (launch first ever app in 143 weeks), Spotify, Snoop Dogg (5 apps built for his team), Die Antwoord (motion graphics for their recent world tour + emoji app), Digital Domain (marketing site overhaul before IPO), Village Roadshow (increased fan sign-ups by 2000%), CES (command center for Dreamforce + Marc Benioff's conference room), Epson (IoT + mobile app for #1 selling printer on Amazon) & more.

Rootstrap is a full-service custom design and development shop specializing in responsive web/mobile solutions and custom applications.

  • Founder

    2014 - 2016

    RetentionTab was a SaaS tool to help bring back web visitors. Acquired in 2016.

  • Growth Marketing Intern

    2015 - 2015

    Growth at Kleiner Perkins backed startup.

  • Marketing Intern

    2013 - 2013

    SEO and PPC client acquisition strategies leading to new marquee clients.

Articles About Abe

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