Aleksija Vujicic
Founder of Tata Bazaar
New York, New York
Overview
Work Experience
Founder & CEO
2023 - Current
A new social commerce platform. The future of commerce is peer-to-peer. The future of fashion is "Connected" (physical pieces connected to a digital twin via an NFC chip). The future of social commerce is TATA Bazaar. Pre-seed funding from Andreessen Horowitz, participating in a16z Crypto Startup School 2024
Investment Associate
2022 - 2023
MBA Associate
2021 - 2022
Female Founders Fund is an early-stage fund investing in technology companies founded by women.
MBA Candidate
2020 - 2022
• Co-President, Stern Private Equity and Venture Capital Club • VP Partnerships & Events, Entrepreneurship & Startup Association • MBA Intern: Balanced Tiger - Adaptogen Protein Bar Start-Up • MBA Start-Up Consultant: Gigit Marketplace • Member, Stern Venture Thesis Program: Gen-Z Marketplaces and Consumer Goods
MBA Intern - Marketing & Growth Strategy
2021 - 2021
Creative Strategy Consultant
2019 - 2020
• Crafted brand and growth strategies in their entirety for fashion and wellness start-ups such as Misha Nonoo, StillLife and American Two Shot • Created 6-month go-to-market strategy for StillLife that attracted program waitlist of 500 clients within 2 months and secured U.S. Navy Seal Team 3 as brand’s first client • Devised and implemented new VIP clientele-focused brick-and-mortar retail strategy at American Two Shot resulting in an increase of foot traffic by 100% and monthly revenues by 300% in six weeks • Built social media and marketing strategy across email and Instagram for Misha Nonoo that increased social media following by 76% and improved e-commerce sale conversion by 110% in 4 months
Founder & CEO
2017 - 2019
• Founded Zenzy, a digital wellness and fashion media platform for teen girls • Raised $1 million in funding from CEO of Global Brands Group • Owned business development, creating partnerships with brands such as Her Campus, Bustle, Birchbox, LOLA • Managed team of 20+ freelancers, four of whom were hired full-time on the Zenzy team • Increased circulation by 100% leading to 10k Unique Monthly Viewers, 500+ e-newsletter subscribers & 10k social media followers in 8 months
Creative Strategist
2017 - 2019
• Led team of 10 to develop new brick-and-mortar strategy for BCBG presented in the form of an executive report and presentation to CEO of GBG and President of BCBG that was ultimately implemented by BCBG • Created and hosted flagship retail marketing event and partnered with local NYC artisans and influencers to launch new seasonal line, resulting in an increase of foot traffic by 500% and sales by 250% • Designed new marketing campaign for Joe’s Jeans in collaboration with WeWoreWhat; resulted in 88% more new customers and contributed to brand’s historically largest online sales day • Established a (now yearly) “Innovation Challenge” designed to reinvigorate an entrepreneurial spirit within a large corporation that received 92% positive feedback from nearly 3k employees
Intern
2016 - 2016
Intern in the Global Brands Group 10 Week Summer Internship Program
Marketing Intern
2016 - 2016
- Supported VP and CMO by performing rigorous research and presenting recommendations in the form of trend reports and brand partnership proposals to cross-departmental leadership - Assisted in the launch of ‘Modern Icons’ fall marketing campaign through coordination of campaign stars such as Halsey and Boyd Holbrook in both photoshoots and other supplemental marketing materials
The Frye Company is a retail company specializing in shoes, boots, and bags.