AC

Alex Chan

Senior CTV & Mobile Product Lead

Guangdong

Overview 

Alex Chan is a Senior CTV & Mobile Product Lead with a background in product management, user experience, and mobile advertising. Notable career highlights include roles as Lead Product Manager at TCL Industries and Senior Product Lead at FFalcon, showcasing expertise in product design and monetization strategies in the mobile and CTV space.

Work Experience 

TI

TCL Industries

  • Lead Product Manager/Principal Product Manager

    2021 - Current

    International Growth Lead for User Growth and Monetization International Advertising Platform Product Design (OpenRTB for TCL Global inventory, CTV banner VAST video, and native mobile) TV Software Product Management BrowseHere TV Browser Product Lead and Chief Product Owner MovieArk Product Owner Roku Lineup Channel Product Owner

F

FFalcon

  • Senior Product Lead

    2021

    International Growth Lead for User Growth and Monetization, International Advertising Platform Product Lead(OpenRTB for TCL global inventory, banner VAST video and native mobile)

  • Product Manager

    2019 - 2021

    TCL International Product Design & Growth Hacking

BK

Beijing Kakarotto Technology co., Ltd

  • Product Manager

    2017 - 2019

    1. Mobile Apps and PC Apps Growth Hacking 2. Product framework and features study. 3. Business development on OTT(Over-The-Top) hardware & software partners. 4. PRD output and management. 6. App download growth and user engagement increase strategy making 7. App monetization management (Mopub, Admob, Adcolony) and achieve 250% revenue growth per day.

  • Overseas Manager

    2015 - 2017

    1.Overseas multi-screen interactive user research 2.Product demand research and product design 3.Following up the localization process in target countries and regions 4.User feedback system design and improvement 5.Overseas business channel cooperation

Education 

Articles About Alex

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