Alex Macdonald
Founder of Sequel
London Area, United Kingdom
Overview
Work Experience
Co-Founder & CEO
2022 - Current
Digital family office for the world’s best athletes. We invest in founders advancing humanity. Your legacy, made.
An investment platform connecting the world's best athletes with the world's best startups.
Chairman
2024
Lifestyle mastery. I serve as Chairman of Aurora - the next generation premium lifestyle manager for pioneers shaping our world.
Co-Founder, COO & Chairman
2014
Founded and operated the first AI-powered digital concierge for HNWIs. Raised $50m. Exited to Capital One in 2023. Now fully exited from the business.
Chapter Co-Lead - London
2024
Co-lead the London chapter for a community of 2,500+ exited founders to play the world's smallest violins for each other as we search for meaning and navigate "what's next".
Angel Investor (Now retired)
2014
Investor (Now retired!) at pre-seed & seed in 50+ technology companies including: Eleven Labs, Atman Labs, Trustpath, Prematch, Rain (payroll financing), IONA, Harriet, Scan.com, FarmLend, Curio, Loci AI, Round, Ctrl Alt, Existent, Trumpet, Odin, Sellar, Xip, Honest Mobile, Code First Girls, Gigbridge, Playbook, Landscape, Lawhive, Mindset, Goodloans, Gama, Maeving, Azava, Panakeia. LP in 10 funds including 8 emerging managers.
Investor
2022
The first platform for generating long format speech in any voice and in any language. We use AI to bring the most natural and compelling voices to creators and publishers seeking the ultimate storytelling quality.
ElevenLabs is a research company developing AI voice synthesis software for creators and publishers.
Raised $101,000,000.00 from Disney Accelerator.
Investor
2022
We’re making legal help accessible to everyone. Lawhive is a fast-growing online platform for consumers and businesses to get legal help for a fraction of the cost of a local law firm.
Limited Partner
2023
Firedrop is an Angel Fund led by Pietro Invernizzi writing cheques of £100-250k in the earliest stage European companies. https://www.firedrop.vc/
Limited Partner
2023
We invest in UK based B2B software startups at seed stage. We want to learn about the journey that turned you into founders. We want to understand your insight that leads to a big idea. We want to help you build the business that big idea can become
Investor
2022
B2B marketplace in the agriculture sector.