AM

Allen Mask

Managing Partner at CōLab Group

Raleigh, North Carolina

Overview 

Allen Mask is a Partner at WestCap and CōLab in Raleigh, North Carolina, specializing in investing in Series B consumer internet companies in the Raleigh-Durham/Southeast US region. With a background in journalism and extensive experience at companies like Sonos, Inc., he has served on the boards of various organizations and invested in successful ventures like Found at the Series B stage. Highlights of Allen Mask's career include his leadership roles at WestCap and CōLab, as well as his diverse experience at Sonos, Inc., where he held multiple executive positions and played a crucial role in product marketing and collaborations.

Work Experience 

  • Partner

    2020 - Current

    WestCap is a global growth equity firm led by a team that has founded, invested-in and operated asset-light marketplaces for over 20 years. As one of our first Partners, our Investment Committee member focused on consumer technology, and our Operating Committee member focused on Product, Brand and Marketing, my role is to ensure WestCap investment decisions and operational contributions drive outsized returns for our investors.

WestCap is a strategic operating and investing firm that focuses on tech-enabled, asset-light marketplaces.

  • Managing Partner

    2020

    CōLab, WestCap's internal and external-facing practice area focused on product, brand and marketing, is a creative agency reimagined for startups. CōLab is a full-stack business accelerator helping world class founders and management teams build better brands, design better products, tell better stories and make better decisions. CōLab's mandate is to drive value creation for WestCap Portfolio companies, support WestCap as our in-house Art Department, and opportunistically provide creative services to strategic clients.

  • Board of Directors

    2024

Hunt Club is a talent company that leans on subject matter experts to help clients find their next hire.

Raised $51,800,000.00 from WestCap and Sator Grove Holdings.

  • Board of Directors

    2023

Flip is a next-gen social & live commerce platform by combining a TikTok-like discovery experience with a premium e-commerce service.

Raised $238,750,000.00 from AppLovin, Mubadala Capital Ventures, Streamlined Ventures and WestCap.

  • Board of Directors

    2021

Join Found Health is an evidence-based weight care platform.

  • Board of Directors

    2024

  • Independent Recording Artist

    2003

    Freelance composer, songwriter and music producer.

  • Management Consultant and Executive Coach

    2021 - 2022

    Advisor to the office of the CMO. External resource retained to provide counsel on people development, org design, cross-functional collaboration, GTM strategy and new product introduction.

The New York Times is a news and media agency that seek the truth and help people understand the world.

  • Board Of Directors

    2019 - 2021

  • Chief of Staff

    2019 - 2020

    Chief of Staff to the CEO. Member of Management Team reporting to the Chief Executive Officer (and continuing member of both GTM and Product Leadership Teams). Layered responsibility through November 2019 and full time through June 2020.

  • (Interim) Chief of Staff to the Chief Product Officer

    2019 - 2020

    As a longtime member of Sonos' Product Leadership Team and concurrent member of Sonos' Executive Leadership Team, stepped into temporary role to directly support Chief Product Officer's evolution of Sonos' product strategy through the lens of product management, experience design and hardware and software engineering.

  • Vice President, Product and Partner Marketing, Product Collaborations

    2018 - 2019

    Post-IPO, led global team of technical and cultural marketers driving new product introductions, partner marketing initiatives, retail education and limited edition hardware development. Member of both GTM and Product Leadership Teams reporting to the Chief Commercial Officer with dotted line to the Chief Product Officer.

  • Vice President, Marketing, Intelligence and Partnerships

    2017 - 2018

    Pre-IPO, formed and led the Marketing, Intelligence and Strategic Partnerships ("MIPs") group: a cross-functional team of Strategists, Researchers and Business Development Managers operating at the intersection of global product, sales and marketing organizations. Member of both Marketing Leadership Team and Product Leadership Team reporting to the Chief Marketing Officer with dotted line to the Chief Product Officer.

Sonos is a wireless multi-room music system that enables users to play music anywhere in the house and control it using a smartphone.

Raised $455,150,000.00 from EquityZen, Index Ventures and Kohlberg Kravis Roberts.

Articles About Allen

Relevant Websites