Amanda Runner

Advisor

2024 - Current

Helping early stage, high growth companies craft winning GTM strategies.

Chief Marketing Officer and SVP, Marketing

2020 - 2023

Nov 2022 - Oct 2023 (CMO) Aug 2020 - Nov 2022 (SVP, Marketing) Glassdoor is making worklife better. As the worldwide leader for job and company insights, and now a community for workplace conversations, Glassdoor helps professionals navigate important career moments, while helping employers attract and hire quality talent. I led a global team of 50 marketers responsible for shaping the Glassdoor brand, growing Glassdoor’s community of active professionals, and helping employers attract and hire candidates on the platform. Together, we grew the brand through campaigns that lifted awareness, consideration, and core engagement metrics. As a team, we led the launch of career communities on Glassdoor, alongside a refreshed brand identity, driving consumer traffic growth and new community user registration. Part of the Senior Executive team, I helped shape people policies, cultivating a culture of collaboration and accountability. I was proud to serve as executive sponsor of Women in Glassdoor (WinG). Executive oversight of: Product Marketing, Market Insights, Brand, Content, Social, Communications, Acquisition, Owned Channels & Operations, and Marketing Analytics.

Vice President, Marketing and Head of B2B Marketing

2018 - 2020

Oct 2018 - Aug 2020 (VP, Marketing) Feb 2018 - Oct 2018 (Head of B2B Marketing) I led a global team of 20 marketers responsible for Glassdoor’s B2B positioning and demand generation in the US and Europe. Directly managed: Product Marketing, Sales Insights, Content Marketing, and Demand Gen Programs. Most notably, I led the evolution of our B2B marketing strategy when Glassdoor was acquired by Recruit Holdings (2018) and when we entered a GTM partnership with Indeed (2020). My team repositioned Glassdoor’s B2B offering, updated messaging and collateral, and rebuilt the demand gen engine. Collaborating with Sales and SDR teams, we scaled targeted demand gen programs to boost win rates and average deal size for priority accounts.

Senior Director, Business Operations

2017 - 2018

Strategic partner to Marketing and Sales. Improved new business forecasting predictability and attainment through aligned pipeline and demand gen plans and weekly reporting. Founded Sales Insights team, responsible for developing scalable, data-backed ROI narratives supporting account growth, driving 2X product line growth in the first year.

Limited Partner

2023 - 2023

I am a Limited Partner in MKT1 Capital, an early-stage B2B fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed thru Series A B2B startups across industries and helps startups build marketing. Fully deployed and supporting existing portfolio companies only.

Senior Manager

2006 - 2016

Over a decade at Bain, spanning Chicago, Amsterdam, New York, and San Francisco, I led high-performing, high-impact consultant teams, guiding day-to-day project execution and client collaboration. My work focused on corporate strategy, go-to-market strategy, organizational design and operating model, and private equity diligence, partnering with clients across retail, healthcare, and financial services. Highlights include helping define the launch strategy for two blockbuster specialty pharmaceuticals and helping a major US retailer navigate a successful post-merger integration. Roles held: Senior Manager, Manager, Consultant, Associate/Senior Associate.

Strategy and Business Development Intern

2010 - 2010

Analyst Intern, Private Wealth Management

2005 - 2005