Experimenting with Product-Led Growth | General Catalyst
Talks about Product-Led Growth (PLG), PLG experiments and SaaS companies
AW
Andrea Wang
Partner at General Catalyst
San Francisco, California
Overview
Andrea Wang is a Seed/Early Investor at General Catalyst, with previous roles as an operator at Amplitude and Lime. She has a strong background in product management and growth strategy, having invested in companies like Bandana at the seed stage.
Andrea's career highlights include her current role as an investor at General Catalyst and her experience as a Principal Product Manager at Amplitude, showcasing her expertise in product development and growth modeling.
Work Experience
General Partner
2025 - Current
https://svangel.com/
SVA is a venture fund that supports entrepreneurs in building lasting companies.
Partner
2023 - 2025
Partner to early-stage (pre-seed, seed, series A) startups. Announced investments: Mercor - AI recruiting Salient - AI loan servicing platform for auto finance Pylon - modern customer support software Aaru - rethinking the science of predictions Amigo - amplify human expertise with AI Podqi - IP protection software
General Catalyst partners with ambitious founders to drive resilience and applied AI from seed to growth.
Investor and Board Observer
2023 - 2025
https://usepylon.com/ Modern customer support platform
Pylon is a real-time customer operations platform helping B2B companies scale customer success and support over Slack, Teams, and Discord.
Raised $20,325,000.00 from Y Combinator, Andreessen Horowitz and General Catalyst.
Seed Investor
2023 - 2025
AI recruiting
Mercor is an AI-based hiring platform designed to improves the recruitment process for both job seekers and companies.
Raised $33,600,000.00 from Chris Re, Adam D’Angelo, General Catalyst, Jack Dorsey, Larry Summers, Benchmark and Peter Thiel.
Seed Investor
2023 - 2025
AI loan servicing platform for auto finance
Principal Product Manager, Growth
2020 - 2023
NYSE: $AMPL. Growth Product Lead, building and scaling a best-in-class product growth team from the ground up. Growth team's charter is to build sustainable, predictable, and competitively defensible distribution strategy for Amplitude. My teams drive onboarding and activation, in-product monetization, and product-led sales pipeline development. Growth Product Manager (2020)-> Senior Product Manager (2021)-> Principal Product Manager (2022) Amplitude is a leading product analytics platform helping companies build better products and grow their business. We are backed by leading VCs including Sequoia, Benchmark, GIC, Battery Ventures and IVP.
Amplitude is a product intelligence platform that provides digital product tools that help teams run and grow their businesses.
Raised $311,475,000.00 from Covenant Venture Capital.
Angel Investor
2021 - 2023
I invest in pre-seed and seed consumer and enterprise startups and help founders with product, growth strategy, and more. I love to partner with product-minded founders who are learning animals and have category-creating vision and ambition since day 0. Co-invested with General Catalyst, Sequoia, First Round, Coatue, Lightspeed, Bessemer, and Spark Capital. Fortunate to be partnering with 18 future unicorns such as Pocus, Rupa Health, Bandana, Polar, Useful, Truefoundry, AllieHealth, Faves and many more unannounced.
Experiments Lead
2019 - 2020
Post Series D, I built internal tools and used experimentation to improve unit economics on Global Business Operations team. Improved supply demand matching and significantly reduced juicer charging costs in global markets.
Product Manager
2018 - 2019
Post Series C, I was on Core Rider Experience product team, working on international payments, internationalization, first trip activation, and rider fraud. Helped Lime rapidly expand to 100+ markets (the very first markets in LATAM, APAC, Europe, and Middle East) by localizing 3 apps (rider, juicer, ops) into 30+ languages and building features to help Lime grow and capture market share in high priority markets.
Lime is an electric vehicle company that provides e-bike and e-scooter rental services.
Raised $1,458,000,000.00 from UBS O'Connor.
Management Consultant
2018 - 2018
Product innovation strategy for Fortune 500 consumer(prestige cosmetics) and financial services clients
Lecturer
2013 - 2017
Lectured in 3-unit Engineering class, ENGR 103 "Public Speaking" open to undergrads, grad students, MBAs; led weekly sections with average class size ~50-100 per quarter and one-on-one tutorials