AS

Andres Sole

Finance, Strategy, and Business Operations for High-Growth Companies

San Francisco Bay Area

Overview 

Andres Sole is a seasoned finance executive with a strong background in strategy and business operations, currently serving as the Chief Financial Officer at Wecom Inc. His career highlights include holding leadership roles at companies like PAGO46 and DIRECTV Latin America, where he managed business development, financial analysis, and operational strategies.

Work Experience 

  • Chief Financial Officer

    2022 - Current

    Private Equity backed internet service provider building fiber networks in rural southwestern USA • Recruited by private equity firm as the first hire to help lead the transformation of a small family-owned business into a scalable, professionally managed mid-sized company by establishing core processes and operational infrastructure • Built finance organization from the ground up scratch and lead all planning processes for anticipated capital deployment of approximately $500M

  • Chief Financial Officer

    2020 - 2022

    Payments fintech startup creating on-demand and mobile cash payment/extraction network • Led successful Series A round and created Finance, HR, Admin, and Legal functions • Set-up and launched operation in 7 new countries in Latin America, growing revenue over 400% in 18 months • Implemented reporting, analysis and decision-making structures/processes for efficient resource use during high-growth period

  • Business Consultant, Head of Operations and Finance

    2017 - 2020

    Social enterprise startup in solar home energy and financing services, with a mission to end energy poverty and increase financial inclusion for millions of under-served families in West Africa. https://pegafrica.com/ • Hands-on advisor to CEO, focused on fundraising and investor relations (debt and equity), operational efficiency across all departments, product strategy and pricing, supplier management, and financial/management reporting • Develop strategies to improve the short and long term decision-making frameworks of PEG's local teams to leave a lasting impact on business sustainability

  • Operating Partner

    2018 - 2019

    An operational intensive private investment and management firm focused on converged TMT sector in Ibero-America. https://scale.capital/ • Led operational and financial due-diligence teams for (unsuccessful) $300M telecom deal in Central America

  • Partner

    2017 - 2018

    Simple Networks is fund-less sponsor pursuing opportunities to invest in and operate businesses providing wireless and fiber-to-the-home broadband to untapped markets in Latin America https://www.simplenetworks.com/ • Developed end-to-end business opportunity for a $250M investment and pitched to a range of private equity funds and family offices; advanced deal processes through to initial offers but macro-economic factors derailed closing • Analyzed specific market potential and competitive dynamics, lined up target companies through conversations with company owners/management, site visits, and financial/operational analysis, prepared entry/exit and consolidation scenarios, negotiated terms with funds and then acted as agent for fund in presenting and negotiating initial offers with target companies

  • Vice President - Broadband Internet - DIRECTV Colombia

    2013 - 2016

    Pay-TV provider in Colombia experiencing high growth with 1.5 million subscribers, 1,000 employees and 5,000 third party salespersons, field technicians and customer service representatives. Developed, launched and operated new product line from business plan to fully functioning unit. Established network to cover +3M households in 18 months, adding 100K subscribers and capturing 20% of market growth in the first year. • Planned and executed a proactive lobbying effort, which included collaboration with competitors and industry groups, technical and market regulators, local politicians, and US Embassy representatives, to secure spectrum under favorable conditions from the Government of Colombia to operate Internet services in the country. • Recruited a 40-person project team from internal and external resources and identified suitable markets based on demographics, commercial opportunity and operational viability. • Sourced and negotiated all equipment, deployment and maintenance services, tower and backhaul contracts, and led team that designed and deployed the radio access, transport and core networks. • Left business unit on track to generate positive EBITDA 3 years after launch, after a total investment of $95M USD in spectrum, $60M in network build costs and $60M in subscriber acquisition.

  • Vice President - Field Operations & Supply Chain - DIRECTV Colombia

    2012 - 2013

    Led a team of 100 direct employees and 1,500 indirect field technicians in +50 third-party dealers, quickly elevating productivity from 40K to 70k customer home visits per month while improving all quality metrics and lowering costs. • Devised and implemented a radical restructure of the Field Services and Supply Chain teams designed to increase specialization, focus on continuous quality and efficiency improvement, and raise employee determination. • Formulated and implemented new third-party dealer management system and processes, commission payments, and channel structure, adding specialized providers and a DIRECTV owned and operated provider. • Realized a massive 15% savings in field service costs while elevating all quality metrics, leading to significant reduction in subscriber churn

  • Vice President - Business Development - DIRECTV Colombia

    2011 - 2012

    Appointed by corporate to bolster the business with most unrealized value in the region; enabled transformation in ambition, operation, and subsequently size of the company, growing revenue from $150M to over $400M in 4 years. • Designed and implemented new business-wide organization and responsibility structure to improve execution. • Introduced new pre-paid business model, catapulting sales by 400% and boosting subscribers by 600% in 3 years. • Navigated through government red tape and complexity to adjust the licensing structure of the telecom industry, driving DIRECTV's licensing costs down by 70%, coupled with disincentives for under-reporting and piracy.

  • Senior Manager - Business Analysis and Development

    2008 - 2011

    Corporate group for nine operations in South America. From 2007 to 2015, PanAmericana grew from 1.3M to 8.5M subscribers and from USD $600M to $3,600M in revenues to become the largest Pay-TV provider in the region. Partnered with senior executives to reconfigure organization structures, processes, and products after the company emerged from near bankruptcy to fundamentally change the way the business was operated and managed. • Deployed benchmarking processes and implemented best practices in post-paid and pre-paid strategy and execution across customer services, churn, field operations, sales, financial planning and forecasting. • Formulate multiple regional and country specific strategies, including new pre-paid model responsible for ~70% of growth; assessed results and implemented opportunities to fortify business operations, structures and processes.

  • Manager - Business Analysis and Development

    2007 - 2008

    • Built a long-lasting, comprehensive and intelligent financial and operational management reporting process to optimize management’s ability to track all business metrics and make swift decisions

  • Associate Consultant

    2006 - 2006

    Market sizing project for a large logistics services multinational in all Latin America • Conducted in-country interviews with industry players and other research to establish size, value, and growth of all existing and new market segments

  • Business Consultant

    2005 - 2005

    EDE offers consulting services world-wide in the coffee industry for International Coffee Partners (ICP). North-West Cooperative Association (NWCA) is a 100+ employee organization that provides collecting, processing, and marketing services for 30,000 small-holder coffee farmers in Cameroon. • Analyzed end-to-end business and financial operations, created updated Business Plan to put organization on path to sustainability, and designed and began implementation of new reporting and information flow system for easier tracking to Business Plan key metrics

  • Research Associate - Economic Consulting

    2002 - 2004

    EI delivers expert testimony of Ph.D. economists concerning mergers and acquisitions, economic damages, alleged antitrust violations, and regulatory proceedings. • Performed written, quantitative, econometric, and graphical economic and financial analysis, including relevant geographic market definition, market share, competitive and monopolistic price determination, damages modeling, and economic forecasting

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