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Andrew Mitchell

Founder of Brand Foundry Ventures

New York City Metropolitan Area

Overview 

Andrew Mitchell is the Founder of Brand Foundry Ventures in the New York City Metropolitan Area, specializing in angel investing and venture capital. His notable career achievements include co-founding Aspen Industries, Inc. (acquired) and investing in a range of successful companies like LUCKY F*CK, Small Door, and HENRY The Dentist. Mitchell's expertise lies in investing in various sectors such as fashion, e-commerce, and AI, with a focus on Series A and Seed stage companies. His track record includes successful investments in startups like Frame - Fertility & Family Building, RETAILIGENCE, and Smilo, showcasing his strategic acumen and entrepreneurial spirit.

Work Experience 

  • Founder

    2014 - Current

    Brand Foundry Ventures (BFV) is an early stage Venture Capital fund. We lead Series Seed and Series A financing rounds in innovation-driven companies that serve consumers and merchants. Boards: Starface, Lucky Energy, Made In Cookware, Origin, Re-Grocery, Frame Fertility, Grayce

Brand Foundry Ventures is a Venture Capital Investment Firm.

  • Board Member

    2023

Frame is a fertility and family building collaborative platform that improves outcomes and lowers costs through holistic care and support.

  • Board Member

    2024

Lucky Energy is a better-for-you energy drink company.

Raised $23,750,000.00 from Sapphire Sport, Imaginary Ventures, Brand Foundry Ventures and Sugar Capital.

  • Board Member

    2023

  • Board Member

    2021

Made In Cookware is a premium cookware brand creating inspiring tools for the modern cook.

Raised $8,330,000.00 from Social Starts.

  • Board Member

    2020

Origin provides physical therapy designed for women & mothers offering expert care for common female health issues, on-line and in-person.

  • Board Member

    2020

  • Board Member

    2019

  • Angel Investor

    2007 - 2014

    Early stage investor focused on the consumer sector: B2C and Consumer Tech @PelotonCycle @WarbyParker @Harrys @KiwiCrate @Birchbox @ChloeandIsabel @StellaService @DoubleDutch @Zozi @Events @Contently @Pinrose @Movity

  • Co-Founder

    2002 - 2014

    Corporate management, operations and multi-tier sales development in the health & beauty industry. Source, manage and execute new development deals for the company that focused on distribution and sales platforms to create value for the brands we service.

Education 

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