Arturo Grande
Product and Marketing Eluter | Fintech | Global Payments
Argentina
Overview
Work Experience
Head of Product & Marketing
2024 - Current
As Head of Product & Marketing at Eluter, I lead the marketing strategy focused on B2B customer acquisition in the COMEX, and Ecommerce sectors. I am responsible for social media management, content creation, and developing strategic proposals for partners. I also lead user experience (UX), ensuring our platform delivers innovative and efficient solutions to streamline cross-border payments, facilitate multi-currency operations, and provide access to U.S. and Argentine stock markets, crypto markets, and financial solutions such as business loans and factoring.
Senior User Experience Architect
2023 - 2024
As a Senior User Experience Architect at Eluter, a leading fintech, I am actively involved in the development, maintenance, and enhancement of our innovative platform. This platform enables financial operations such as buying, selling, and exchanging FIAT money (Argentine pesos, euros, dollars) and crypto-assets (BTC, Bitcoin, USDT, among others). My expertise lies in UX/UI design, focusing on delivering user-centered and satisfaction-driven solutions. I also play a crucial role in defining and reviewing product procedures and strategies, ensuring that our solutions stay at the forefront of technology and market trends.
Co-founder | Federalizing the Tech Revolution 🌍 | Web3 & AI Community
2022
At Web3Makers, we’re building a thriving community of Web3 and AI enthusiasts across Argentina. As a co-founder, I’ve been deeply involved in shaping our mission to empower developers and innovators through hands-on workshops, networking events, and hackathons. We focus on blockchain education, smart contract development, and leveraging AI for faster, more efficient development processes. Key Achievements: 🟪 Surpassed 500 community members 🟪 Organized 14 successful events 🟪 Hosted in 5 cities: Mendoza, Salta, Bariloche, CABA, and Córdoba 🟪 Engaged over 1,400 participants If you're passionate about Web3, blockchain, or AI and want to connect with like-minded innovators, join us at Web3Makers!
Community Manager - Rust Smart-Contract dev & MultiversX Workshops
2024 - 2024
Responsible for organizing and promoting educational workshops and talks on Rust programming and the MultiversX blockchain. My role includes collaborating with developers, building partnerships with tech communities, and creating engaging content to expand awareness and drive developer engagement in blockchain education.
Product Designer & Ideator - Refill-IT | Ethereum Argentina Hackathon Finalist
2024 - 2024
As the Ideator and Product Designer of Refill-IT, I led the creation of a solution aimed at addressing the problem of inefficient and unsustainable resource consumption. Refill-IT offers a decentralized platform that incentivizes users to upcycle and reuse products through blockchain technology. My role involved defining the product vision, designing a user-friendly interface, and ensuring a seamless experience. The project was a finalist at the Ethereum Argentina Hackathon, showcasing its potential to drive sustainable practices using blockchain innovation.
Ideator & Product Designer - Glocal | Polkadot Hackathon (1st Place, Exponential Technologies)
2024 - 2024
During the Polkadot Hackathon, I led the development of Glocal, a project focused on solving the challenges of accessing grants within the Polkadot ecosystem. As the Ideator and Product Designer, I crafted the product vision and user interface, ensuring a seamless experience. Glocal integrates OpenAI to assist curators in processing large volumes of grant applications, making their workflow more efficient. Additionally, it incorporates a crypto-to-FIAT ramp via Eluter, simplifying payments to suppliers and making it easier to manage financial operations in a decentralized environment.
Product Designer & Ideator - Trebly (3rd Place Worldcoin Category, Aleph Hackathon)
2024 - 2024
As the ideator and product designer for Trebly, a project that won 3rd place in the Worldcoin category at the Aleph Hackathon, I led the development of a unique solution addressing key challenges: Problem: Traditional lotteries often result in users losing their capital, while innovation projects lack sufficient funding. Additionally, tokens like Worldcoin (WLD) have limited utility beyond being sold. Solution: Trebly introduces a lossless lottery model, where users can deposit WLD tokens, which are invested in AAVE. At the end of each period, users can choose to withdraw their earnings or voluntarily donate part of them to support social impact projects. This empowers users to participate in a lottery system without losing their initial capital and offers them the option to contribute to projects making a real-world impact. My role focused on product ideation, user experience design, and ensuring the platform offered a seamless and empowering experience for users to engage in impact-driven lotteries.
Community Manager
2024 - 2024
As the Community Manager at Car2Token, a project funded by grants from Rootstock, I led the marketing strategy and platform launch, managing community engagement and driving brand growth. Problem: Users encountered difficulties tokenizing vehicles and accessing financing, with slow and opaque processes. Solution: Car2Token developed a platform that efficiently tokenizes automotive assets, offering clear and accessible financing options. My role was to communicate these benefits effectively and engage the target audience. Additionally, I led the creation, scheduling, and hosting of our podcast, where we invited experts to discuss the future of asset tokenization. I also secured a key partnership with PintaToken, which allowed us to reward users with cryptocurrency incentives. This project allowed me to focus on building a dynamic, engaged community, while promoting Car2Token’s vision and solidifying its position in the market.
Community Host
2024 - 2024
As Community Host at SingularityNET, I spearhead the organization of vibrant online community spaces across the LATAM region, fostering engagement and collaboration among AI enthusiasts and technologists. With a passion for cutting-edge technologies and a commitment to nurturing inclusive environments, I drive impactful discussions, curate compelling content, and coordinate virtual events that empower individuals to explore the forefront of Artificial General Intelligence (AGI).
Co-Director & Co-founder
2022 - 2023
Bestem.dev is a Web3 MVP factory where we offer software development services from product ideation and user interface prototyping to building a usable MVP and integrating smart contracts. We focus on ReFi products with social or environmental impact and leverage technologies like OpenAI for chatbot development and automation.
Intern CMO (Chief Marketing Officer)
2021 - 2021
As Intern CMO, I led the marketing strategy across social media, ads, and in-person activations at restaurants in Barcelona. My responsibilities included developing and executing campaigns aimed at raising awareness on plastic reduction, organizing events like beach cleanups, and driving engagement through both digital and physical channels to enhance brand visibility and social impact.