BO

Begona Ortiz

Principal at COMETA

Greater Madrid Metropolitan Area

Overview 

Begona Ortiz is currently serving as a Principal at Cometa in Madrid, Community of Madrid. With a background in marketing and brand management, Begona has excelled in roles such as Directora General at Las Páginas Verdes and Brand Assistant at Unilever. She has demonstrated expertise in marketing communications, shopper marketing, and brand management, and has experience working with notable organizations like Unilever.

Work Experience 

C

COMETA

  • Principal

    2023 - Current

    - Lead strategic investments, leveraging deep market insights to expand the fund’s presence in Spanish-speaking markets. - Supported the successful fundraising of Cometa III by building strong investor relationships and coordinating comprehensive fundraising initiatives. - Oversee portfolio management, actively contributing to the strategic direction and growth of companies through board-level involvement.

  • Associate

    2019 - 2023

    - Contributed to deal flow strategies and conducted comprehensive analyses of potential investments, identifying high-impact opportunities for Cometa. - Assisted in investor relations initiatives, fostering strong relationships and providing detailed updates to enhance investor engagement. - Supported portfolio management efforts, collaborating on strategic initiatives to drive growth and value creation across the portfolio.

  • Relationship Manager

    2017 - 2021

    - Fostered value creation for portfolio companies by supporting recruitment, business development, and market expansion initiatives. - Led investor relations efforts and prepared comprehensive reports for stakeholders.

NV

New Ventures

  • General Manager of Las Páginas Verdes

    2015 - 2017

    Las Páginas Verdes: part of New Ventures Group - Led an 8-person team to generate over $500k USD in annual revenue by promoting sustainable products and services. - Directed EcoFest, the largest green festival in Latin America, featuring over 200 SMEs and attracting more than 100,000 attendees each year. - Managed partnerships with government entities, media, and organizations, extending EcoFest’s reach to millions annually without an advertising budget. - Directed two editions of the Latin American Impact Investment Forum, significantly increasing ticket sales revenue, sponsorships, and attendee engagement. - Served as the organization’s spokesperson in media, advocating for sustainability and impact investment.

LP

Las Páginas Verdes

  • Gerente de Mercadotecnia

    2011 - 2015

    - Edited directories for Las Páginas Verdes (150,000 copies annually in Mexico and 75,000 copies annually in Colombia), overseeing design, editorial content, and a database of over 7,000 companies. - Produced EcoFest (ecofest.com.mx), a sustainable shopping festival attracting over 150,000 attendees and more than 200 companies. - Managed social media platforms, reaching over 100,000 individuals through exclusively organic growth.

U

Unilever

  • Brand Assistant

    2011 - 2011

    Coordinated advertising campaigns for Hellmann’s Regular and managed budget and promotions for the spreads category.

  • Intern in Brand Building

    2009 - 2011

UT

Un Techo para mi País

  • Voluntariado como Coordinadora de prensa

    2008 - 2011

    - Edited the internal newsletter for the central office in Mexico. - Organized press conferences, including writing press releases, creating press kits, and managing media relations. - Coordinated five construction projects with university students and two with corporate partners.

Education 

Articles About Begona

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