Benjamin Sun

General Partner at Primary Venture Partners

Co-Founder and General Partner
2013
Primary Venture Partners is an early stage venture capital fund with $1 billion of AUM focused on New York City. We bring capital, active support, and access to a deep network that will accelerate your success. Investments include Chief, Jet.com, Slice, Dandy and Ollie.

Board Member
2023
Built by New York’s leading VC firms, the Factor Fellowship connects top talent to startup careers. Together, we are building an innovation economy reflective of NYC’s diversity, hustle, and grit. https://www.factornyc.org/

Board Member
2015
Ollie is a trailblazing pet wellness brand that is upending the dog food industry by providing a better, easier way for pet parents to feel good about what they feed their dog. We are producing human-grade, freshly made meals with real ingredients dogs love, tailoring it to their individual nutritional needs and delivering it directly to dog bowls around the country. Ollie combines carefully sourced ingredients and vet formulated recipes with the convenience busy humans need—and the transparency they deserve. Ollie’s commitment to our pets—and yours—goes beyond just the food we serve: we dish out helpful health and wellness advice, and are devoted to giving back to the canine community by donating 1% of our food and 1% of our time at least!) Ollie is currently pre-launch and is backed by some top tier venture backers who wanted to help us on our mission. Venture firms who have also backed Casper, Warby Parker, InstaCart, and Jet.com. We’re a driven pack of pet lovers who dream big and are unified by our mission to redefine dog food. As a member of our growing team, you’ll take part in company outings, volunteer activities and, of course, can bring your dog to work with you.

Partner
2010
Early Stage Investor and Incubator focused on digital media and e-commerce. Portfolio companies include: Upsight YipitData Coupang.com doodledeals (acquired by PlumDistrict) HowAboutWe.com ThinkNear (acquired by Telenav) Jump Ramp Games FundedBuy Noom Bounce Exchange Eloquii Beboe (acquired by Green Thumb Industries)