Brandon Alster
Partner at New Fund
New York, New York
Overview
Work Experience
General Partner
2023 - Current
Investing via consumer thematic investment strategy. Partnering with founders with unique unfair advantages at the Pre-Seed through Series A stages. Sectors of focus include emerging consumer brands, commerce enablement technology, and consumer technology businesses.
Investor
2021 - 2023
Managed the Venture Capital & Growth Equity arm of Palm Tree Crew Holdings. Deployed ~$50 million into over 40 high-growth consumer startups, including the early rounds of Poppi Soda (sold for $2B to Pepsi), Whatnot, Underdog Fantasy, and more.
Consumer, Consumer-Tech
Finance & Strategy
2020 - 2021
Strategic Operations
2019 - 2020
Rumble delivers full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags.
Raised $31,000,000.00 from &vest and Jaws Ventures.
Investment Banker
2018 - 2019
Investment Banker
2017 - 2018
Consumer & Retail Group
Emerging Markets Fixed Income
2015 - 2017
Covered hedge fund clients. Traded Emerging Markets currency, interest rate & debt products.
DB Capital Ventures invests in early-stage and emerging growth businesses and is a venture capital firm based in New York.
Co-Founder/CEO
2013 - 2015
Merge was a social scheduling app that allowed college students to create and share plans spontaneously on campus. Students seamlessly integrated their university course schedule into the app and were able to see which classmates were free or busy at any given moment. Raised pre-seed capital from strategic angel investors.