BA

Brandon Alster

Partner at New Fund

New York, New York

Overview 

Brandon Alster is an early-stage investor based in New York, currently serving as a Partner at a new fund. With a background in investment banking and experience as a Co-Founder/CEO of Merge Social, Inc, he brings a wealth of financial expertise to his role, specializing in sectors such as Social Networks, SMB Software, and Data Services. Notable highlights of Brandon's career include his roles as an Investment Banking Analyst at Jefferies and Deutsche Bank, as well as his experience as a Co-Founder/CEO of Merge Social, Inc, showcasing a diverse skill set in finance, strategy, and entrepreneurship.

Work Experience 

  • General Partner

    2023 - Current

    Investing via consumer thematic investment strategy. Partnering with founders with unique unfair advantages at the Pre-Seed through Series A stages. Sectors of focus include emerging consumer brands, commerce enablement technology, and consumer technology businesses.

  • Investor

    2021 - 2023

    Managed the Venture Capital & Growth Equity arm of Palm Tree Crew Holdings. Deployed ~$50 million into over 40 high-growth consumer startups, including the early rounds of Poppi Soda (sold for $2B to Pepsi), Whatnot, Underdog Fantasy, and more.

Consumer, Consumer-Tech

  • Finance & Strategy

    2020 - 2021

  • Strategic Operations

    2019 - 2020

Rumble delivers full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags.

Raised $31,000,000.00 from &vest and Jaws Ventures.

  • Investment Banker

    2018 - 2019

  • Investment Banker

    2017 - 2018

    Consumer & Retail Group

  • Emerging Markets Fixed Income

    2015 - 2017

    Covered hedge fund clients. Traded Emerging Markets currency, interest rate & debt products.

DB Capital Ventures invests in early-stage and emerging growth businesses and is a venture capital firm based in New York.

  • Co-Founder/CEO

    2013 - 2015

    Merge was a social scheduling app that allowed college students to create and share plans spontaneously on campus. Students seamlessly integrated their university course schedule into the app and were able to see which classmates were free or busy at any given moment. Raised pre-seed capital from strategic angel investors.

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