BR

Brian Reinken

Founder of Flip

Dallas, Texas

Overview 

Brian Reinken is a seasoned executive with extensive experience in CEO advisory, succession planning, and executive search. Currently serving as the Head of Flip in Dallas, Texas, he has held key leadership roles at Egon Zehnder and Compaq Computer, showcasing his expertise in management consulting and strategic partnerships.

Work Experience 

  • President/CEO

    2024 - Current

    Cerebral is increasing access to high-quality mental healthcare when you need it most. Now, getting the care you need is easier than ever with your complete mental healthcare partner. Your care team of expert clinicians work together to create a treatment plan of therapy, medication management or both, that’s tailored to your unique needs so you can reach all of your goals - big and small. And our client outcomes are the proof: as of March 2024, at least 72% of Cerebral clients with moderate to severe anxiety and/or depression reported feeling better within 12 weeks. With cost being the #1 barrier to access, we’re on a mission to make care more convenient and accessible for everyone. By combining our personalized, coordinated approach with in-network accessibility through partners like BlueCross, Cigna, UnitedHealth, and more, individuals only pay $30, on average, for copays. High-quality care can transform lives. Stop enduring life and start enjoying it. With more than 3 million appointments completed and 700,000 clients served, now is the time to experience a new era of care with Cerebral. For more information, visit www.cerebral.com.

  • Senior Advisor

    2023

  • Partner

    2021 - 2023

    WestCap is a growth equity firm led by a team of seasoned entrepreneurs and company builders who know what it takes to navigate the most critical stages of growth. The focus is tech-enabled, asset-light marketplaces in sectors where the team has deep knowledge and expertise. WestCap is fueling the success of the world's most disruptive asset-light, tech enabled marketplace solutions.

WestCap is a strategic operating and investing firm that focuses on tech-enabled, asset-light marketplaces.

  • Board Member

    2022

Hunt Club is a talent company that leans on subject matter experts to help clients find their next hire.

Raised $51,800,000.00 from WestCap and Sator Grove Holdings.

  • President, Brand Success

    2023 - 2024

    Flip is building the next-generation shopping social network for people to shop through other people. With a growing community of shoppers sharing video reviews of products they've purchased on the platform, buyers can discover products through 60 second videos of user-generated content that is instantly shoppable with a one-click checkout and same day shipping. Every shopper can then become a creator by sharing their own reviews and monetizing their content. Flip is reimagining social commerce with a passionate community of shoppers committed to authenticity and honesty. Flip is a place where real people share real honest reviews about real good products, made for everyone who understands that shopping is not just about acquiring, but about coming together. Visit www.flip.shop or download the Flip app on iOS or Android and see how we’re making shopping more personal, more honest, and more impactful.

  • Board Member

    2022 - 2023

Flip is a next-gen social & live commerce platform by combining a TikTok-like discovery experience with a premium e-commerce service.

Raised $238,750,000.00 from AppLovin, Mubadala Capital Ventures, Streamlined Ventures and WestCap.

  • Board Member

    2023 - 2023

  • Board Member

    2015 - 2023

    SOS Children's Villages believes that every child deserves a loving home. SOS Children's Village builds families for orphaned, abandoned and other vulnerable children in 134 countries and territories, including the United States. SOS Children's Village is the largest nongovernmental organization dedicated to the care of orphaned and abandoned children.

  • Partner, CEO and Board Practices

    1999 - 2021

  • Managing Partner, U.S. Practice

    2005 - 2010

  • Managing Partner, Dallas Office

    1999 - 2004

  • Director, Compaq.com

    1998 - 1999

  • General Manager/Director

    1997 - 1998

  • Senior Managment Consultant, Strategy / Marketing

    1994 - 1996

  • Financial Analyst, Marketing

    1989 - 1994

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