Caitlin Eckvahl

Executive Assistant & Operations Associate

2025 - Current

Owner

2024

Founded Lian Floral, a consulting service for floral designers in NYC. Partnered with top floral studios to create designs for weddings and high-profile brand events. • Acted as the proxy and trusted representative for the owner of Fleurvoyant, overseeing high-level decision-making and daily operations. Anticipated needs, aligned with the owner’s vision, and executed strategies to ensure seamless business continuity. • Managed end-to-end event logistics, including scheduling, task delegation, and transportation. • Provided comprehensive administrative assistance, including fielding customer inquiries, drafting presentations, designing mockups, and delivering detailed estimates and budgets.

Communications Manager

2023 - 2024

Communications Manager at Alchemy, a world class developer platform designed to make building on the blockchain easy. As the leading infrastructure provider in the web3 industry, Alchemy powers more than $105 billion in transactions for tens of millions of users.

Communications Lead

2021 - 2022

Communications Lead for the Stacks Foundation, an entity focused on expanding awareness of Bitcoin as a secure developer technology. The Stacks Foundation provides grants and educational resources to developers seeking to build Bitcoin-based applications that foster new use cases in decentralized finance, NFTs, and more.

Consultant

2021 - 2021

Client Experience: Stacks, Status.IM, Rarible, Rally, Qredo, Tradewind Markets • Authored communications materials including press releases, pitches, bios, boilerplates, social media posts, website copy, and branding materials. • Built and maintained relationships between clients, media contacts, and key audiences. • Led a media campaign for the launch of an official report for the Department of Defense about how distributed ledger technology could potentially be used for defense purposes. Refined the report for the DOD and liaised with Florida Congressman, Darren Soto and contributors from high profile companies including Amazon, Deloitte, and IBM. Landed a feature story in Washington Examiner as a result. • Created an agency-wide framework for monthly metric reports using Meltwater for measuring PR success, share of voice, and overall brand reach. • Onboarded new employees and led intro courses to blockchain and the crypto communications landscape.

Associate

2019 - 2021

• Assisted in the historic launch of the SEC’s first Regulation A+ token offering, a groundbreaking legal framework for raising capital in the form of cryptocurrency. Secured coverage in prominent business, finance, and legal publications including: WSJ, CNBC, Bloomberg, Bloomberg Law, Cheddar, Forbes, Investopedia, and Law 360.

Assistant Account Executive

2019 - 2019

Account Coordinator

2018 - 2019

Account Supervisor

2017 - 2018

• Worked as the primary liaison between the Jordan Schnitzer Museum of Art, firm director and account team • Identified client needs and pitched creative ways to increase student membership subscription and social engagement • Hosted first Date Night at the Museum with an attendance of 200 students and 2% increase in student membership subscription

Account Executive

2017 - 2017

• Worked on a team of four to communicate PRSA PDX's statewide merger into PRSA Oregon • Managed all social media accounts daily and organically increased Twitter impressions by 72% and Facebook impressions by 92% • Promoted PRSA Oregon's first major event and helped increase sales by 50% and impressions, reach, and engagement by 88% during a flash sale • Used Adobe Illustrator to consolidate PRSA Oregon's logo portfolio to reflect transition

Social Media Intern and Board Member

2014 - 2018

• Rebranded center during full-scale relocation and renovation, and renamed Wesley Foundation the Wesley Community Center with board approval • Updated all social media platforms by replacing Blogspot page with professional website, adding an Instagram, and revamping Facebook page • Secured media coverage and represented the center on local television news station, KVAL, to promote its services and successes

TLC Writing Tutor

2015 - 2017

• Worked one-on-one with college students to improve their quality of writing by guiding them through the writing process • Attended weekly workshops to learn about library and university writing resources and new tutoring techniques

Communications Intern

2017 - 2017

• Maintained all social media channels including Twitter and Facebook • Transitioned ECMC Foundation’s Linkedin Showcase page into a Linkedin Company page • Wrote three feature articles, co-authored two press releases, and worked with the lead communications analyst to write and edit several op-eds

Assistant English Teacher

2016 - 2016

• Worked with more than 100 children ages 2-5 to improve English speaking skills • Created and led interactive exercises with visual aids