Camille Orosa

CMO | Growth Marketing Strategist

2021 - Current

Depending on where your business is within its lifecycle as well as any current market challenges you’re facing, we provide a custom-tailored plan to plot the shortest path to growth. Business Health Audit: We dig deep into a brand’s Google Analytics data to extract insights, trends, and opportunities, as well as perform a conversion-centric website audit to better understand your customer conversion pathways. Competitive Analysis & Product Market Fit: Our detailed competitive analysis and product marketing strategy provides a 360′ view of your brand and product(s), giving you insight into their compatibility and competition within your unique verticals. Conversion Rate Optimization Audit: The conversion optimization audit assesses the convertibility of both web and mobile assets, key customer conversion pathways based on top traffic sources. Digital Discovery & Road Map Package: The digital discovery and road map package provides an end-to-end digital marketing roadmap based on a detailed brand audit, market research, and competitive analysis. Vertical specialization includes telemedicine, health & wellness.

Sr. Growth Consultant | Audience Development & Lifecycle

2021

White-label consumer insights and strategy designed for branding and marketing agencies to deliver data-driven audience intelligence.

Marketing Director

2019 - 2021

Director of online and offline marketing, leading strategic initiatives and execution across cross-functional teams for new customer acquisition, win-back opportunities, and retention. - Exceeded revenue goal of 30% growth in 12-months by achieving a 72% increase in revenue growth (metrics available upon request*) in the first 120 days without increasing overhead for resources and paid advertising over 8%. - Optimized website UX, branding, sales, and marketing collateral to better serve the target market with the highest conversion value, determined by a 30-day discovery audit leveraging resources such as the CRM, Google Ads, Google Analytics, and Crimson Hexagon. - Decreased Google Ad account average cost-per-acquisition by ~42%, increased conversions by ~153% from bid optimizations, copy + landing page revisions, and keyword restructuring within ad groups, compared to the previous period. - Implemented and managed the Honey Chrome App, Rakuten Rewards, and Affiliate Program(s) raising Referral traffic revenue by over ~1,000%. - Increased email revenue by over 50% QoQ (metrics available upon request*) by building a new sender domain with advanced segmentation, paired with personalized content and deliverability based on customer attributes, browsing behavior, and purchase history. - Developed a multi-pronged digital strategy to increase overall SoV for the company’s hero product, attributing to a 33% increase in revenue growth across all marketing channels by conducting an avatar study of the most successful/common buying patterns to efficiently (time and cost) manage media planning and budgeting. Partnerships include Allergan, Skinceuticals, SkinMedica, and Obagi Medical.

Digital Marketing Manager, CRO - Growth Strategy

2018 - 2019

Key account(s) manager responsible for the development, management, measurement, and presentation of multi-channel digital strategies aligned with unique client goals. - Identified individual account KPIs, goals, and current CRM database (baseline) to develop tailored opportunities for growth with existing customers and prospecting audiences (acquisition). - Conceptualized and executed digital marketing strategies (SEM, CRO, content marketing, affiliate outreach + program management, and online advertising) in alignment with public relations efforts and media placements. - Designed custom analytics dashboards, and event tracking best suited for each client's key performance indicators and priorities. Notable client achievements include: *Client revenue growth by ~160%, decreased CPA by 60% in 6-months of affiliate marketing program launch, targeted campaigns, and revised content strategy (per social listening + monitoring). *Department revenue growth by 21% through service expansion (mostly website redesign and CRO). 5WPR is an independently owned PR firm focused on bringing forward-thinking communications and lasting results to clients. The team of 250+ passionate and creative public relations and digital pr experts work from the media capital of North America, in the center of New York City, to deliver fully integrated campaigns. Client portfolio includes: Cirrus Healthcare, KRUPS, Lagostina, All-Clad Cookware, Rowenta

Digital Marketing Manager

2017 - 2018

- Orchestrated all lead generation campaigns and resources for quarterly product launches. - Designed custom campaigns that generated sales through tailored messaging and targeted database outreach. Involved acquiring, cross-matching, segmenting, and analyzing client data. - Enhanced SEO techniques to drive targeted traffic to the website, growing daily leads by 161% after 3 months of implementation. Achieved ranking non-brand terms and increased organic search results on the front page by 194%. - Developed account-based marketing (B2B) strategies involving search engine optimization, LinkedIn content + advertising, PPC campaign copywriting and optimization, external link-building, social media content strategy, analytics, and insights. *Increased (qualified) lead generation by 53% in the first 40-days of implementation. *Increased revenue by 26% by re-engaging the current customer database via email campaign strategies in the first 30-days. Advice Interactive Group (Advice) is a local search technology and digital marketing solution provider. More than 300,000 businesses around the web use Advice’s local presence management solution to take control of their data, keep their location information current, and optimize and syndicate their business profiles across the web. This in turn drives face-to-face and digital interactions intended to boost customer engagement, build audiences, and increase sales through an all-inclusive, white-labeled SaaS-based dashboard and marketing platform. Based in the Dallas/Fort Worth area with more than 70 employees, Advice has been recognized in the SMU COX Dallas 100 (2015), is a three-time Inc. 500 Company, and most recently picked up a Web Marketing Association Internet Advertising Competition Award (2015).

Key Accounts, Digital Media Manager

2016 - 2017

Agency client portfolio includes: Gexa Energy & Hibu

Multi-Media Planner, Account Executive

2014 - 2016

Client portfolio includes Ford Motor co., General Motors, and Toyota USA. - Client acquisition, success, management and media planning for print and online campaigns; creating impactful solutions for brand partners through comprehensive B2C digital strategies including SEM, content marketing, organic + paid social media strategy, email marketing, web design, and brand activation. - Conducted social listening, market, and trend report research for data-driven content strategy development, not limited to website copywriting, but also for segmented email campaigns and dark (paid) social media posts for various segments. *Successfully retained clients and grew territory revenue by 108% by EoY. *Group achievement of 37% increase YoY growth average.

SEM Account Manager

2012 - 2015

Sales and Marketing Coordinator

2012 - 2014

Social Media and E-commerce Manager

2011 - 2012