Carlos Moreira Jr.
Founder of Reaction
Palo Alto, California
Overview
Work Experience
Managing General Partner
2017 - Current
At iC-More Ventures, I direct global strategies for scale-ups, and support ventures such as Fever and JWS with strategic planning, operational and funding expertise. From 2020 until 2023 I was at Globo. In 2024, I took a part time sabbatical dedicated to supporting my family and caring for my newborn child. I am now planning my next act while investigating opportunities in Women's Sports, Wellbeing and at the intersection of legacy companies and growth through innovation. ► Invested directly in 20+ scale-ups like OpenAI, Republic, XPHealth, Galy, and grew portfolio by 100%+. ► Advised and supported exits with MOIC up to 26X of Gamers Club, Conta Simples, and Peer5. ► Established Reaction, Stanford VC network of 205 global CEOs & Founders from 47 countries, and raised $12M in capital.
Global Head of Ecosystem & Partnerships, Silicon Valley
2020 - 2023
In this role, I led a team of 30+ collaborators to source POCs with 1,500+ startups across US, Israel, and Europe, and boosted Globo's D2C and AdSales. ► Developed Globo Partner Program, sourced 1,500+ startups and executed 70+ POCs, which resulted in 8 long-term partnerships, 3 investments, and $1M in unexpected economic benefits. ► Negotiated equity upside, increased LatAm traffic 100x, achieved a 44% CTR on shoppable video, and drove 3x ad performance through AI-driven solutions with Headspin, FireworkTV, TheTakeAI, and nFlux. ► Collaborated across sales, product, and engineering to implement and hosted 8 open innovation Demo Days for 120+ internal stakeholders, and focused on cultivating a growth mindset.
Senior Director, Business Development & Partnerships
2013 - 2017
I earned a series of promotions into progressively larger leadership roles at Twitter, and directed an international team of 50+ collaborators in building strategic partnerships. ► Led strategies that boosted international revenue by 32% during #Rio2016, and positioned Twitter as #1 top platform for public real-time sports and breaking news. ► Partnered with high-profile events such as FIFA World Cup, Rio 2016 Olympic Games, The Voice, and MasterChef, and delivered 20% DAU growth and 1B+ impressions on each event day. ► Orchestrated across departments a record-breaking engagement campaign during FIFA WC2014, and generated 39M tweets in single game. ► Launched the Kantar Twitter TV Ratings service and rolled out TwitterDay in LatAm, that supported media groups, brands and advertising agencies to measure TV engagement, foster platform adoption and drive audience growth.
X is a social networking platform that allows its users to send and read microblogs.
Raised $12,869,191,511.00 from Greenlight Capital, Binance, Litani Ventures, Qatar Investment Authority, Qatar Holding, The Lawrence J. Ellison Revocable Trust, Fidelity, Alwaleed Bin Talal, Sequoia Capital and Vy Capital.
Founder and CEO
2010 - 2013
During this time frame, I built and managed sports events and leagues, led teams of 50+ collaborators, and impacted 100M individuals. ► Generated $4M and reached 200M individuals across 150+ countries with FIFA WC2014 Draw production. ► Introduced new MMA league, Mestre do Combate, and produced GUGA x AGASSI game and WSL Billabong Rio Pro 2011, and succeeded in engaging 20M global fans.
Co-Founder of Esporte Interativo/ Board Member/ VP of Business Development, Content & Media
2003 - 2010
Earlier in my career, I launched Brazil's first free national live sports network, Esporte Interativo, pivoted strategically, and scaled to acquisition by WarnerMedia. ► Directed 300-member team to monetize premium sports content across digital & traditional platforms, achieved $20M in annual sales, and engaged 100M daily active users. ► Built high-profile partnerships with NBA, UEFA, Premier League, and Series A in competition with industry leaders such as ESPN, Fox, and Globo. ► Built Brazil’s largest sports fan community, surpassed 14.9M followers on Facebook, broke numerous records of fan engagement for different sports and developed brand loyalty. ► Drove development and launch of EI Plus, Brazil's first-ever sports OTT platform and free-to-air sports channel, and set new standard for content accessibility. ► Secured funding from angel and institutional investors to fuel growth, and positioned company as #5 Top Fastest Growing Small & Medium Sized Companies in Brazil as acknowledged by Deloitte.
Additional Experience
2001 - 2003
VP of Business Development in North America, TVU NETWORKS, Mountain View, CA Co-Founder and Vice President of Sports Content & Media, TOPSPORTS VENTURES, Rio de Janeiro, Brazil Global Sports Marketing Manager, NIKE, Beaverton, OR