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Charlotte Kapoor

Advisory at Lunar Ventures

London, England

Overview 

Charlotte Kapoor is a seasoned professional in the Web3 and investment space, currently holding the role of Partner, Head of Marketing and Ecosystem at Outlier Ventures in London. With a background in digital marketing and a focus on sectors such as Gaming/eSports and FinTech, she has successfully navigated roles at notable companies like Cronos and AnalogFolk. Charlotte Kapoor has demonstrated expertise in investment strategies and marketing, contributing to the growth and success of various companies in the Web3 and blockchain sectors. Her current position at Outlier Ventures highlights her leadership in marketing and ecosystem development within the tech startup and venture capital landscape.

Work Experience 

  • Managing Director UK, Head of Growth and Acceleration

    2025 - Current

  • Advisory

    2022

  • Advisory

    2022

  • Head of Innovation Programs

    2023 - 2025

    • Launched and lead a $100M accelerator focused on AI and blockchain startups, overseeing strategy, investment decisions, marketing, and operations. • Established a rigorous recruitment process with a <1.5% acceptance rate, sourcing and selecting high-potential startups. • Provide hands-on mentorship in growth, communications, and fundraising, earning a 9.6/10 Net Promoter Score from founders. • Built a robust network of 45+ partners, 100 mentors, and 350 investors to support and scale portfolio companies.

Cronos Labs is a Web3 startup accelerator focusing on DeFi, blockchain games, and the Cronos blockchain.

  • Partner

    2021 - 2023

    As a Partner at Outlier Ventures, I helped standardize growth strategies and supported over 30 startups, ensuring their success through effective fundraising, investor relations, and operational support. I played a key role in shaping investment strategies and evaluating new opportunities, driving the firm’s position as a leader in Web3

  • Head of Marketing and Ecosystem

    2019 - 2021

    I led marketing efforts for high-value portfolio companies and developed targeted community-building strategies. I also created and managed an investor database, facilitating investor relations and supporting fundraising initiatives for our portfolio projects.

  • Marketing and Partnerships

    2018 - 2019

  • Business Director

    2017 - 2018

  • Account Director

    2016 - 2017

  • Account Director

    2015 - 2016

  • Senior Account Manger

    2013 - 2015

  • Account Manager

    2012 - 2013

  • Account Executive

    2011 - 2012

Articles About Charlotte

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