Chiara Ciuffardi
Digital Marketing | Social Media | Email Marketing
Argentina
Overview
Work Experience
Marketing Analyst
2023 - Current
SEO Email marketing: Editing and planning of email campaigns and the monthly newsletter. Website optimizations: Approval and monitoring of technical optimizations proposed for the website and tracking their implementation. Blog: Supervision of blog content creation, approval of topics, and publication on the website. Website: Project leader for web-related initiatives, overseeing all involved parties. Communication Social media: Supervision and approval of the content calendar, management of social media events, and development of engagement-focused strategies. Brand: Oversight of brand image and tone across all required actions and materials. Digital campaigns: Campaign renewal, copywriting, landing page creation, and required materials, as well as implementation supervision. Internal communication: Collaboration in the design, creation, and distribution of internal communication materials. Events and congresses: Coordination of events and preparation of materials for congresses. Metrics analysis Monitoring of niche-specific KPIs. Evaluation of the impact of campaigns and promotional actions. Tracking of commercial performance indicators.
Digital Marketing Manager
2021 - 2023
Emailing - HTML editing in Sendgrid - Use of Doppler for email campaigns - Email calendar management - General management of email campaigns - Email automation strategy Social networks - Publication in all social networks of the firm (FB, IG, LK, Twitter, Youtube, Spotify) - Strategy for Instagram stories to increase engagement - Analysis of KPI's of all networks - Planification and execution of Reels (from filming to editing) - Planning of the Social media calendar - Development of strategy to promote Employer brand content - Copywriting Events - Marval Live Talks: management of streaming virtual events through StreamYard. - Summit on Compliance, Anti-Corruption and Investigations: planning, organization and publication of the event's promotion on social networks. In addition, general coordination on the day of the event. - Techlaw Conference: assistance in the making of the event and participation in different activities of the conference. - Marval Legal Forecast 2023: lanning, organization and publication of the event's promotion on social networks and emailing. In addition, general coordination on the day of the event. Marketing - MarvalApp: management of the application's push notifications, their segmentation, copy and calendar - Communication with external design agency
Co-director and graphic designer
2019 - 2021
Tasks: -Creation of strategies and monthly planning -Complete design for social media, including visual and written content, paid advertising and/or deals (FB ads, Google ads, contact with influencers, brand deals) -Design of visual content for social media, mainly Instagram and Facebook (including feed posts, Instagram stories, story highlights, etc.) -Creation of video content for stories -Logo vectorization and/or creation of logo if needed -Design of panflets, business cards, catalogues, etc.
Marketing and Brand Analyst
2020 - 2021
Tasks: -Develop and make possible a marketing strategy with focus on an increment on online sells -Develop of a digital marketing and community management strategy with focus on generating a community and gaining engagement -Design of graphic pieces for social media -Creation, develop and following of Mailchimp campaigns -Google ads analysis and following -Crazyegg analysis and following -Following of Google MyBusiness -Written content for brand blog and web page -Design of multiple catalogues, banners and graphic pieces -B2B and B2C campaigns
Education
Licenciatura
2015 - 2018