CG

Christopher Grouchy

Founder of Convictional

Canada

Overview 

Christopher Grouchy is the Co-founder at Convictional, a successful enterprise software company he helped establish. He has a strong background in business development and entrepreneurship, with notable roles at Shopify, Oracle, and Cisco, as well as experience as a guest lecturer at Smith School of Business At Queen's University. Grouchy's career highlights include co-founding Convictional, a thriving enterprise software company, and serving in leadership roles at major companies like Shopify, Oracle, and Cisco. His expertise in business development, entrepreneurship, and public speaking has been demonstrated through his various roles and investments in the logistics and enterprise sectors in Canada.

Work Experience 

A

AthenaHQ

  • GTM Advisor

    2025 - Current

    Athena is the leader in AI Search. We get brands to the top of ChatGPT.

M

Meticulous

  • GTM Advisor

    2024

    Meticulous automates front-end testing. Work with the CEO and team on enterprise revenue growth. Backed by Coatue, Lachy Groom, and others.

b

bloop

  • GTM Advisor

    2024

    bloop converts legacy mainframe code to Java using AI, starting with the 800B lines of COBOL that power critical applications of the world's largest and most important companies (e.g. airlines, financial services, health care, insurance, etc.). Backed by Khosla Ventures and Sands Capital.

B

Blacksmith

  • GTM Advisor

    2024

    Helping the CEO turn their PLG machine into expansion revenue.

R

Rootly

  • GTM Advisor

    2024

    Work with the CEO on enterprise GTM and demand gen. I'm also a Seed investor in the company.

AI

Angel Investor

  • Angel Investor

    2022

    Investor in various enterprise companies. Portfolio includes: Blacklake (defence), Rootly (infrastructure), Greenlite (AI compliance), Atolio (enterprise search), Quandri (AI for insurance), Tempo Labs (AI for design), etc. I also coach and consult CEOs on 0-1 GTM.

C

Convictional

  • President & Co-founder

    2018 - 2024

    Convictional is rebuilding B2B trade for suppliers and buyers, starting with retailers, marketplaces, and distributors. Historically, these aggregators have tied up working capital by purchasing inventory and absorbing risk from their suppliers. With Convictional, enterprise retailers, marketplaces, and distributors can eliminate the need to procure inventory while growing revenue opportunities. We do this by making it seamless for aggregators to onboard and integrate with any third-party brand and manufacturer — historically a manual process requiring a large team of people and a seven-figure IT budget. Every vendor onboarded represents a vendor that's added to Convictional's Seller Network. Enterprise aggregators can connect once and start onboarding existing and new vendors. We're backed by Y Combinator and other leading Silicon Valley investors.

Convictional is a supplier enablement platform that helps enterprise B2C retailers and B2B distributors build and scale digital marketplace.

Raised $43,393,471.00 from Lachy Groom, FundersClub and Y Combinator Continuity Fund.

convictional.com
SS

Smith School of Business At Queen's University

  • Guest Lecturer, Ecommerce

    2016 - 2021

    COMM 339 - Digital Marketing and eCommerce. Lecture on high tech entrepreneurship and ecommerce. Conceptualized and implemented a Shopify student entrepreneurship project across the entire course. As part of the project, students were assembled into small teams and created their own startups on Shopify's commerce platform with a micro digital marketing budget. The learning outcomes of the project are to develop an ecommerce brand, go-to-market strategy, and create a store with the highest return on investment and conversion rates. Students were encouraged to leverage Facebook Ads, Google AdWords, and other growth channels to drive traffic to their sites. Due to its success in its first year, the ecommerce project returned as the capstone assignment for the course in 2017.

Shopify Plus

  • New Markets, Shopify Capital

    2017 - 2018

    Worked with a small special projects team to find product market fit for various Shopify products. My specific focus was on figuring out the distribution playbook for Shopify Capital.

  • Enterprise Account Executive

    2016 - 2018

    Contributions: Outbound selling, net new business, consistent quota attainment, pipeline management, product marketing/positioning, hiring, CRM management, deal strategy, new market exploration. Highlights: 1) Achieved 106% of FY17 full-year sales quota within three quarters. 2) Individually contributed +$1MM in ARR in less than 12 months. 3) Fastest ramp across outbound team of ~30 reps. 4) Delivered consistent quota attainment (monthly and quarterly). 5) Operated full-cycle sales cadence (opening and closing) with technology executives from Fortune 500s, scale ups, and startups. Notable closed clients include Visa (F500), Sealed Air (F500), Zendaya (launch featured in Vogue), Keen Home (Shark Tank), Pavlok (Shark Tank), Jennifer Adams (home products), BRIKA (marketplace), and many more. 6) Identified and validated new market opportunity in Shopify Capital (growth capital), and expanded sales playbook across the team. Led merchant financing of +700k in the process. Explored other upmarket opportunities for Shopify Plus in the Private Equity and Venture Capital industry. Shopify Plus powers the world's fastest growing brands. Built on the back of the Shopify platform which is powering over 500,000 merchants worldwide, Shopify Plus is helping power the commerce dreams of legendary companies/brands like Google, Tesla, Fashion Nova, MVMT, Tony Robbins, RedBull, GE, L'Oreal, Kanye West, Wikipedia, The LA Lakers, and UPS.

S

Shopify

  • Enterprise Account Executive

    2016 - 2018

    See description above.

Education 

Articles About Christopher

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