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Craig Leonard

General Partner at Graphite Ventures

Greater Toronto Area, Canada

Overview 

Craig Leonard is the Managing Director and General Partner at Graphite Ventures, a VC fund specializing in seed to Series A investments in Canada. With a strong background in online advertising and digital marketing, Craig has successfully led investments in various sectors including Hardware, Digital Health, and FinTech, while also serving as a board observer for several prominent companies. Craig's career highlights include managing a successful venture capital fund and overseeing investments in innovative companies across different sectors, showcasing a strong expertise in online advertising and digital marketing strategies. His current role as the Managing Director at Graphite Ventures highlights his leadership in driving successful investments in the Canadian startup ecosystem.

Work Experience 

  • Managing Director | General Partner

    2021 - Current

  • Board Member | Investment Lead

    2014

  • Senior Investment Director

    2015 - 2022

    IAF is the most active seed-stage venture capital firm in Canada. With a stage-focused thesis —> Canada seed to broader Series A+.

  • Co-Founder

    2009 - 2022

  • Operator | Investor

    2008 - 2022

    -> Owner Operator - Medical Building and Clinic -> Co-Founder at Aging Interactive - Sales Enablement Software and Media Exchange for Retirement Homes, Home Care and Home Medical Equipment -> Co-Founder at Engage Biomechanics - Wearable Technology and Software for Falls, Incontinence and Bed Turns Management -> Co-Founder at MLM Media - Digital Media Exchange -> Owner at Leonard Auto - Auto Importing =>> We returned capital as much from strong cashflow as we did from exiting the businesses above. I've not had the incredible conviction to double down like my portfolio founders have in their businesses - and like I have in them.

  • CRO

    2007 - 2011

  • Business Development

    2004 - 2006

Digitas is The connected marketing agency, relentlessly committed to help brands better connect with people through truth.

  • Senior Analyst

    2002 - 2005

  • Earlier Career

    1993 - 1999

    • Director at National Network of Accountants in Boston, MA • Management Rotation at Lexus Financial Services in Boston, MA • Sales Executive at Central Florida Investments in Orlando, FL

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