DP

Delfina Peralta Ramos

Marketing and advertising

Mexico City

Overview 

Delfina Peralta Ramos is a seasoned marketing and advertising professional based in Mexico City, currently serving as the Co-Managing Director and Commercial Director at THINK Y. With a background in strategic planning and digital marketing, she has held leadership roles at VICE Media, ADTZ, and Initiative, showcasing a strong track record of success in the industry. Highlights of Delfina's career include her roles as a Digital Strategy Leader at Initiative and her current position at THINK Y, where she oversees commercial operations and strategic initiatives, demonstrating her expertise in social media marketing, online advertising, and account management.

Work Experience 

TY

THINK Y

  • Co Managing Director

    2020 - Current

    THINKY is an influencer marketing agency working with top market clients across LATAM. We specialize on creative and strategic talent-focused campaigns with excellent delivery and reporting capabilities. My role has evolved from growing the business, partnerships and sales to manage and lead the entire operation and teams in order to take the agency to the next level.

  • Commercial Director

    2020 - 2022

    We leverage on crowdsourced online content to trigger brands. Market leaders on creators/ influencer marketing and social media strategy. New trends and platforms (ej:TikTok through the official agency program) experts. Responsible for the commercial strategy in México including sales growth, product, partnerships and new markets development.

VM

VICE Media

  • Sales Executive

    2016 - 2020

    VICE was launched in 1994 as a 'punk zine' and has since expanded into a leading global youth media company with bureaus in over 30 countries. VICE operates the world’s premier original online video destination, VICE.COM, an international network of digital channels, a television production studio, a magazine, a record label, an in-house creative services agency and a book-publishing division.

VICE Media Group is an independent youth media company with a focus on digital content, film, and television, news broadcast, and virtue.

vicemediagroup.com
A

ADTZ

  • Sales Manager

    2014 - 2016

    Social media ad campaigns development. Certified by Facebook, Instagram, Twitter and Google as marketing partners. We run, optimize, scale and meet campaign goals, taking into account the full marketing funnel from branding to performance.

I

Initiative

  • Digital Strategy Leader

    2012 - 2014

    Digital strategy development based on a holistic perspective: coordinate Paid, Owned and Earned efforts. Tasks Digital strategy development and execution for every Unilever brands. Monitoring and reporting in all digital campaigns. Digital advice and support. Direct relationship with client on a daily basis. UNILEVER TEAM

T

Trendsetters.com

  • Community Manager

    2011 - 2012

    Social media strategy development. Users adquisition and traffic building. Build and mantain a community by creating content and managing it's distribution in social media channels. Manage the day-to-day execution of social networks messages. Customers interaction.

GP

Grupo Plaza

  • Community Manager

    2011 - 2012

    Social media strategy development. Build and mantain a community by creating content and managing it's distribution in social media channels. Manage the day-to-day execution of social networks messages. Customers interaction.

  • Free Lance Copywriter

    2011 - 2012

    Clear and persuasive writing on internet content and press releases. Content updating.

Education 

Articles About Delfina

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