Delia Beranice Zefiro
Businesswoman and speaker, Founder of ONELADY, a Brazilian Femtech that since 2017 has been working to boost wealth generation in ecosystems that are increasingly led by women.
São Paulo, São Paulo
Overview
Work Experience
Founder and CEO
2017 - Current
As the founder of ONELADY, I am dedicated to developing a business model that drives wealth generation in ecosystems that are increasingly led by women. I am a speaker who advocates how digital platforms and technology have redefined lifestyles and accelerated business models with actions that promote gender equality around the world.
Senior Business Development Manager
2016 - 2017
ThoughtWorks, a global software development and digital transformation consulting company with pioneer-ing approach, which includes industry acclaimed Agile best practices, helps CxOs and key stake holders to maximize investment performance across their portfolio of complex, business critical applications, while reducing time and risk. I worked in line with consultants from London, New York and Australia, the purpose of my role was business development by uniquely positioned to help clients tackle their most difficult challenges, enabling them to change their competitive position through technology. Working directly to financial Service and retail companies and leading the identification and development partnerships as Cube Network by Itau and StartSe and events as BINTECH - Banking and Insurance Technology Forum Brazil, Brazilian meeting of mass insurance, Insurance Tech Latin America 2017 and NRF Retail Big Show in New York.
Thoughtworks is a technological firm that combines strategy, design, and software engineering.
Raised $748,000,000.00 from Siemens, Fidelity, Mubadala, GIC, Cowen Group and Schroder Ventures.
Regional Account Director, Brazil
2014 - 2015
AppDynamics, part of Cisco Company, Gartner Leader to Connect app performance and customer experience to business outcomes from San Francisco. The purpose of my role was to be engaged on the planning and approach defined in Silicon Valley, leveraging business development in the Brazilian market through local partners and team building.
AppDynamics develops application performance management solutions that deliver problem resolution for highly distributed applications.
Raised $364,500,000.00 from Harmony Partners, Employee Stock Option Fund, SharesPost Investment Management and Founders Circle Capital.
Sales Executive Manager
2008 - 2014
Sales Manager leader for Application Performance Management (APM) Solution in Brazil, an application-centered suite of software products that manage the performance of complex enterprise applications across multiple operating systems, user platforms, web and application servers, and databases. Direct and Partner Sales Manager for enterprise market with report directly to the vice president responsible for the Latin America. Dynatrace, former Compuware Corporation
Dynatrace delivers answers and intelligent automation from data.
Raised $21,900,000.00 from KB Securities.
Microsoft Business Development Manager for Public Sector
2002 - 2007
Responsible for the development of the Microsoft businesses in partnership with the Microsoft Team, including initiating, developing and closing deals in key Public Sector strategic customer. Focus: Relationship management with multiple key accounts such as Ministério Publico do Estado de SP, Secretaria de Segurança Publica, Secretaria da Fazenda do Estado SP, Secretaria da Educação do Estado SP, Prodesp, etc.
Business Development Manager and Oracle Partner Manager
2002 - 2007
Responsible for sales strategies development planning related to Public Sector in partnership with Oracle team; including initiating, developing and closing deals with key strategic Government customer.
Microsoft Sales and Marketing Director
2000 - 2002
Responsible for restructuring Microsoft Corporate Sales model focusing on services and software verticalizing sales team by industry: Telco, Public Sector, Financial Services, Utilities and Manufacturing, Starting new business relationships with new partners as Computer Associates, Oracle, Symantec, Pivotal and Vignette.
Education
Internacional Experience
2009 - 2009
Bachelor in Computer Science
1994 - 1998
Master of Business Administration - MBA
2000 - 2001