Diana Melencio
General Partner at XRC Ventures
Los Angeles Metropolitan Area
Overview
Work Experience
General Partner
2021 - Current
XRC Ventures is an early-stage multi-strategy venture fund that invests at the intersection of consumer behavior and technology. Since 2016, XRC has invested in over 140 Pre-Seed through Series A startups across three distinct fund strategies - Accelerator Fund, Opportunity Fund, and Brand Capital Fund. XRC is uniquely positioned through its ecosystem, anchored by established relationships with CFOs at large consumer and retail corporations with ~$100Bn in market cap. These relationships enable the flow of asymmetric information to source, invest, and harvest innovative startups.
Early Stage VC
2018 - 2020
WISE Ventures is a venture fund focused on Seed to Series B tech-enabled opportunities across sports & entertainment, consumer, real estate, and adjacent industries. Select Investments include: Latch (SPAC IPO) | Fevo | Youi.TV (Acq'd by WarnerMedia) | Moved | Slate
WISE Ventures is an investment fund based in Manhattan .
Co-Founder & COO
2015 - 2017
QUINN, backed by well-known angel investor Jason Calacanis, XRC Labs, and Accenture, is an on-demand shopping and last-mile delivery platform for multi-brand retailers and their customers. Appeared on the Today Show, quoted in CNN, US News, The Wall Street Journal, Forbes, Glossy.co, Bustle, MarketWatch, and Monster.com.
Co-Founder & COO
2013 - 2015
OKMYOUTFIT is a mobile application that allows you to connect with a celebrity stylist. Data captured in those interactions include: demo, geo-tagging, brands, price preferences, wish list items; providing a robust data set to inform retailers on consumer purchasing trends and behavior. Featured on ABC News; The Best of Fashion Tech, Internet Week 2015.
Healthcare, Retail, and Consumer Investments
2010 - 2013
Member of 15-person investment team for top asset management firm with over $13 billion AUM. Focused on investments in the Healthcare, Retail, and Consumer space, accounting for *1B+ of portfolio.
Cramer Rosenthal McGlynn LLC. is a financial company focusing on equity management for corporations, institutions, and pension funds.
Growth Equity Investments
2008 - 2009
Lead analyst responsible for identifying trading strategy and identifying long and short opportunities and investment ideas for generalist hedge fund.
Equity Research, Specialty Retail
2008 - 2008
First Team All-American Research Team, #1 ranked research team in the Specialty Retail sector, according to the Financial Times Institutional Investor.
Growth Equity Group
2006 - 2008
Member of 13-person investment team, spin-off of Robertson Stephens investment arm, focused on high-growth companies for top asset management firm with over $12 billion AUM.