Ed Cravo
Co-founder & CEO at Keepers | Prior Co-founder at Groundbreaker (Acq'd by Janover)
New York, New York
Overview
Work Experience
Co-Founder & CEO
2021 - Current
Are you leading a tech startup? I know how it feels! You're likely experiencing… 😖 Pressure to deliver more with less. 🏊🏽 Team bottlenecks that stunt your growth. 🤹🏻♂️ Unrealized potential behind a backlog of projects and ideas. If this resonates, Keepers may be an important ally. We help US-based companies build their own LATAM teams. We call it direct-to-talent, a formidable alternative to working with a dev shop or software engineering staffing agency. Our solution combines recruiting, compliant contracting, equipping, payroll, benefits, and talent integration support to create your own unified team for long-term success. We do it on a flat and transparent per-person monthly fee. That means NO MORE 50 to 75% take rates standing between you, actual top talent, and alignment. Our supportive role in integrating talent into your own culture and mission results in more creative, productive, and accessible talent. Ps. Our clients ❤️ working with us. “Keepers is a big part of our future.” “[NAME-REDACTED] is our new high bar for hiring any engineer!” "Glad we can do these things; you make it easy to navigate.” "There's zero chance we would have gotten to where we are without Keepers." Learn more on: https://keepers.team/
Co-founder - Head Of Marketing & Recruiting
2018 - 2021
FinTech / CRETech startup acquired by Janover (Nasdaq). $10B+ of CRE assets under management, 1000s of LPs, and hundreds of deals syndicated by GPs on Groundbreaker. I led marketing and recruiting with 90%+ of deals being sourced by marketing, ### B2B customers, and 25+ new hires made. Fired a dev shop and built our own Brazil-based team of 18 software engineers, product managers, and CSMs.
Co-founder - Head of Sales & Marketing
2017 - 2018
Sales • Responsible for developing a sales automation process using HubSpot Growth Stack. • Account Executive activities; call, demo, proposal, and closing deals while tuning the sales process. • Research and implement strategies to accelerate sales and increase revenue per lead. • Leading creation of sales collateral, videos, case studies, testimonials. Marketing • Continued improvement and success in SEO, realizing dozens of major keywords 1-3 rankings. • Development of in-house outbound lead generation system. • Design and guide execution of content creation and distribution systems. • Creation of marketing/sales collateral, demo videos, and scripts.
Co-founder - Head Of Marketing
2016 - 2017
Led inbound strategy focused on search engine optimization and conversion rate optimization. • Led the development of Groundbreaker's new marketing website from the ground up ---On-page SEO ---Conversion Rate Optimization ---New user tracking systems to gather data on user experience • Results --- 700%+ increase in monthly inbound sales qualified leads (4 to 30) --- 100s of top 3 ranking, including "Real Estate Fundraising" --- 256% Increase in organic visibility --- 170% Increase in traffic
Accelerated Company
2019 - 2020
VentureSCALE is the nation’s only accelerator that’s obsessively focused on helping B2B startups build predictable, repeatable and sustainable sales & revenue infrastructure. The program was led by Todd Caponi, author of The Transparency Sale, and by the Sales Assembly team. Participated with Groundbreaker.
In-house GTM Advisor
2018 - 2018
Work with portfolio companies and founders to: •Introduce and reinforce sales processes and best practices •Integrate CRM with lead nurturing and sales automation strategies •Create sales playbooks and other resources •Train them in executing new sales initiatives Full-time 4-month contract, during a leave from Groundbreaker. Invited to stay for a FT role.
nvp capital is a seed stage, nationally investing venture capital firm investing in next generation of enterprise software.
Founder
2012 - 2016
Go Digital NY was a Search Engine Marketing and Web Development agency. Our end-to-end service created lead conversion-focused websites, then drove traffic to them via SEM. The simple compounding combination brought meaningful results to our clients. Marketing is no overnight success, but sometimes, a 3-month kick-off project could change the game for a business, as we did for our clients!
Account Executive
2010 - 2011
Joined the company as a founding member during a 9-month leave from Cornell University. • Responsible for all new sales and ongoing account management of search engine optimization clients • Closed over $750,000 in revenue in 9 months as the first salesperson • Hired, onboarded, and managed one account executive
Business and Technology Analyst
2009 - 2009
Consulting Internship at Deloitte Consulting. Assigned to project designed to bring a newly acquired medical devices company into compliance with the new parent company's standards. • Worked with project management team at an international consumer goods company • Gathered progress data from all teams within the project and presented it during weekly leadership meetings
Deloitte Tax is an advisory firm that provides tax preparation and advisory services.
Business and Technology Analyst
2008 - 2008
Consulting Internship at Deloitte Consulting. • Built Microsoft Access database with built-in automated search and entry forms • Use of SQL and Visual Basic to program search and entry forms • Developed proficiency of Microsoft Access and Visual Basic
Deloitte Tax is an advisory firm that provides tax preparation and advisory services.
Small Business Broker
2007 - 2007
• Valuation of privately owned businesses • Buyer and seller support • Team’s weekly planning