Elaine Zelby
Venture Partner at SignalFire
Oakland, California
Overview
Work Experience
Co-Founder and CRO
2023 - Current
Putting top-of-funnel on autopilot for B2B marketing teams
Tofu offers a single platform for generating multichannel campaigns at scale that deliver opportunities for B2B marketing teams.
Raised $5,000,000.00 from SignalFire, Stage 2 Capital, Liquid 2 Ventures, Index Ventures and Power of N.
Venture Partner
2023
Partner
2020 - 2023
Principal & Director of Growth
2018 - 2020
SignalFire is a venture capital firm that invests in seed stage companies and breakout companies.
Board Of Directors
2019
SVEN helps companies and executives with technological issues through traditional means, data intelligence and new technology platforms.
Co-Founder
2018
We’re on a mission to help Product Marketers develop skills across messaging, positioning, go-to-market strategy, pricing & packaging, storytelling, market analysis, impact & influence, and more. We have built a 400+ person community where we can learn from the best, develop relationships with peers, and share best practices. https://www.productmarketingmasters.com/
Growth and Product Marketing Lead
2017 - 2018
ConsenSys builds Ethereum blockchain infrastructure and applications ranging from developer tools to enterprise solutions.
Raised $725,000,000.00 from Raison Wealth and Axevil Capital.
Enterprise Product Marketing Lead
2017 - 2017
Slack is a cloud-based communication and collaboration platform for teams.
Raised $1,391,100,000.00 from Light Street Capital, Meyer Ventures and Employee Stock Option Fund.
Director Product Marketing
2016 - 2017
Sr. Marketing Manager
2014 - 2016
- Scaled executive briefing program to 85+ briefings with Global 2000 companies - Drove 35% of pipeline and revenue to sales team - Expanded webinar channel to 8 webinars per week - Guided product messaging and generated extensive sales enablement content
Product Marketing Manager
2012 - 2014
- Helped drive 60,000 product downloads and app creations - Engaged in extensive market analysis to determine product fit and target audience - Built lead generation machine centering around webinars driving $500k repeatable weekly webinars - Scaled our Executive Briefing Center program to add $800K quarterly pipeline
The Enterprise Approvals Platform.
Raised $73,500,000.00 from Harmony Partners, Green Bay Ventures, Andreessen Horowitz, CRV, Vintage Investment Partners, Tenaya Capital, Harmony Partners, Allen & Company, Andreessen Horowitz and CRV.
Product Manager - Associates Channel
2010 - 2012
- As part of the RAD (Retention, Acquisition, Data) team I increased the designer/affiliate contributor base by 20% through growth hacking techniques - Drove $5M in revenue by building and managing Daily Deal Promotions channel - Initiated and developed a customer facing Refer-A-Friend acquisition program driving 20K shares in the first 2 months - Developed new marketing tools for users after extensive market and consumer research
Award Winner
2006 - 2007
Produced oral presentation on corporate advertising and effects on public image Presented oral research and powerpoint at conference of 50 professors
Research Assistant - Stanford Nanobiotechnology Laboratory
2006 - 2007
Collaborated on research involving the synthesis of metallic nanoneedles by Chemical Deposition Researched properties of metals and silicon to determine their biotechnological applications