Emily De Groot

Creative Ops Director

2025 - Current

Ada Ventures VC Scout

2020

Venture Scout to introduce purpose driven tech companies that fit Ada Ventures investment thesis.

Business Coach

2010

I offer coaching to start-up businesses or agencies within the creative, wellness, or social enterprise sectors. I’m particularly interested in helping to create MVPs, build effective teams, ops efficiency. I also enjoy launching new programmes, or products. • Creating cash flow and P&L (working with specialist partners) • Build and test your MVP (I can suggest the right partners) • Help to build the right teams (through my contacts or headhunters I know) • Help to secure investment/raising capital • Building contact’s and networks • Marketing and PR campaigns I've worked with the following start ups: Conscious Me (ethical marketplace) Send Me A Sample (digital product) The Clothes Club (clothes swapping MVP and £8k donated from pop up events) Play (M&C Saatchi's digital start up) w+k (ventures team, sports MVP) Pocket Living (housing start up CRM product) Just Giving (launching crowdfunding product) Creative Equals (Built model and launched their first Returners Programme) Social Enterprise & Social Good (built global community +6,000)

On Purpose Leadership programme - fellow

2013

I was 1 of 14 selected for the On Purpose leadership programme, to harness the power of business for environmental and social good http://onpurpose.uk.com/ - My first placement was with Big Issue Invest and then Just Giving launching Yimby their crowdfunding community and first Labs Innovation. - I stayed on with Big Issue Group afterwards, under a retainer

Senior Integrated Campaign Producer

2024 - 2025

Creative Ops / Project Director / Senior Producer

2010 - 2025

In 2010 I decided to freelance to work with different organisations who might need help with marketing, as a producer, project manager, ops lead. I was curious to learn about different ways of working, cultures and business models. In 2013 I was 1 of 14 selected for the On Purpose, social enterprise leadership programme (out of 100s who applied) and worked at JustGiving and Big Issue Group. My ideal business model is profit, combined with social impact. I've been working with leading social enterprises directly like The Big Issue Group, Bromley by Bow Centre, London Early Years Foundation, Pocket Living. Award winning agencies on brand campaigns for Google, adidas, Sainsburys, Mastercard, More Th>n. And advising start ups like Haule https://haule.co.uk/

Studio Ops Director

2024 - 2024

Helped roll out Float as a resourcing tool across departments (strategy, production and account management) and speak to HoD’s for learnings. With summer holiday and handover 5.5weeks in new role

Creatives Operations Director

2023 - 2024

Helped Uncommon from Oct24 and deliver a successful Jan-June 24 and got a discretionary bonus for performance. Managed a team of up to 30 creatives plus freelancers. Covered for the Chief of Creative Ops who was off. Was then moved into a wider ops role

Founder

2013 - 2024

Clothes swapping community raising funds for good causes. To date we've given £9,000 to FoodCycle, Art Against Knives, Childhope, Hackney Pirates, Breast Cancer Care, Birdsong, St Joseph’s Hospice, British Res Cross - Set up and tested the initial business model - Worked with a designer on the first stage branding, for launch and beta stage - Event manager with a team of 10 volunteers (7 events to date) - Partnerships with brands (including TRAID, Dalston rooftop and charities) - Set up social media channels (Facebook, Twitter, Instagram) - Partnership in Australia, to set The Clothes Club pilot up over there - Accepted onto business accelerators Albion Start Up Kitchen and Echo++ - High fidelity prototype for online swapping app

Creative Services Director (mat leave cover)

2023 - 2023

Resource management: • Management of internal studio team for strategy, creative and design x10. Often when with freelancers the team was up to 20. Included resource and workflow planning, quality performance, and financial monthly reporting/billing - ensuring the studio has the skills and resources it needs to service clients. • Creative studio lead across a range of new business development, and critical Exposure Brand initiatives • Prioritisation of work and daily focus for designers, partnering closely with other Senior Managers to balance delivery across a number of campaigns. Using tools like Float. • Accountability for creative output of studio team with Design Director and ECD, maintaining a high level of creative quality Commercial: • Resource projection for freelancers, based on forecast projects for the month • Monitoring utilisation and inputting into resource discussions • Encouraging burn rates to be looked at to share learnings, and ensure there isn't scope creep • Help teams with estimating time required, and project managing some critical projects. Operational Processes • Restructure of the team in my first month, and x3 hires for mid weight designer, ACD and CD • Management of all freelancers and requirements (IR35, internal set ups, contract negotiations, using platforms like Yuno Juno), and external headhunting partners • Development and ownership of studio process, optimising workflows and fostering an environment for effective briefing and creative development Team includes: Creative & design team x4 (growing to x6) Editing and motion x2 Planning & Strategy team x3 Digital, social, insight team x1

Senior Producer

2022 - 2022

Lead producer on adidas Worldcup (£650k production shoot and post budget) and SS23 campaign (£350k production and post budget) First project for Intersports and an influencer campaign for JBL which was over £100k production budget.