Emma Tracey
Founder of Scéal
Berlin Metropolitan Area
Overview
Work Experience
CEO & Co-Founder
2023 - Current
Scéal (pronounced "Scale") is a full-service brand agency offering strategy, design, video, and tech services.
Owner
2025
On a mission to document the complete history of every major open source language ever created. With close to 250k subscribers on YouTube, Cult.Repo is dedicated to documenting the complete history of open source programming languages through high-quality documentaries. Spun out from Honeypot to create authentically independent content that honours the principles of open source while bringing human stories behind technology.
Board Member
2022
CareerFoundry runs online courses in web development, UX and UI design, digital marketing and data analytics. CF is a new online school for a new world of work.
Founder Council
2021 - 2023
Acquired by New Work SE / Xing in April 2019.
Interim CEO & Co-Founder
2020 - 2020
CMO & Co-Founder
2015 - 2020
Venture Scout
2021 - 2022
Peak is an early-stage investment fund focused on European SaaS products, marketplaces and platforms. Feel free to get in touch via LinkedIn in case you are an early-stage founder.
Interim CMO
2021 - 2021
Manara is a Y-Combinator social enterprise whose mission is to unlock the human potential of the Middle East and North Africa, diversifying the global tech sector and uplifting local economies. The region has a fast-growing population of STEM talent that is underutilised, and it’s diverse - more women study computer science than men in many countries.
Co-Founder
2013 - 2015
Co-founder of South Africa-based PR and communications firm.
Journalist & Editor
2011 - 2013
Writer and editor for annual investment reports analysing investment into emerging economies in South America and West Africa.
Supporter Services Coordinator
2010 - 2010
I started as a volunteer with ActionAid in my final year of University due to my interest in developing and transitional economies in Africa. • Development and management of donor relations • Liaising with managers in international development sites • Preparing bi-annual updates for each supporter • Database processing through Raisers Edge and Excel