ET

Emma Tracey

Founder of Scéal

Berlin Metropolitan Area

Overview 

Emma Tracey is the CEO & Co-Founder of Scéal, with a background in business development, product development, and entrepreneurship. Highlights of her career include founding Honeypot.io and serving as Interim CEO, as well as being a Board Member at CareerFoundry. Emma Tracey is currently the CEO & Co-Founder of Scéal, with notable achievements including founding Honeypot.io and serving as Interim CEO, as well as being a Board Member at CareerFoundry.

Work Experience 

  • CEO & Co-Founder

    2023 - Current

    Scéal (pronounced "Scale") is a full-service brand agency offering strategy, design, video, and tech services.

  • Owner

    2025

    On a mission to document the complete history of every major open source language ever created. With close to 250k subscribers on YouTube, Cult.Repo is dedicated to documenting the complete history of open source programming languages through high-quality documentaries. Spun out from Honeypot to create authentically independent content that honours the principles of open source while bringing human stories behind technology.

  • Board Member

    2022

    CareerFoundry runs online courses in web development, UX and UI design, digital marketing and data analytics. CF is a new online school for a new world of work.

  • Founder Council

    2021 - 2023

    Acquired by New Work SE / Xing in April 2019.

  • Interim CEO & Co-Founder

    2020 - 2020

  • CMO & Co-Founder

    2015 - 2020

  • Venture Scout

    2021 - 2022

    Peak is an early-stage investment fund focused on European SaaS products, marketplaces and platforms. Feel free to get in touch via LinkedIn in case you are an early-stage founder.

  • Interim CMO

    2021 - 2021

    Manara is a Y-Combinator social enterprise whose mission is to unlock the human potential of the Middle East and North Africa, diversifying the global tech sector and uplifting local economies. The region has a fast-growing population of STEM talent that is underutilised, and it’s diverse - more women study computer science than men in many countries.

  • Co-Founder

    2013 - 2015

    Co-founder of South Africa-based PR and communications firm.

  • Journalist & Editor

    2011 - 2013

    Writer and editor for annual investment reports analysing investment into emerging economies in South America and West Africa.

  • Supporter Services Coordinator

    2010 - 2010

    I started as a volunteer with ActionAid in my final year of University due to my interest in developing and transitional economies in Africa. • Development and management of donor relations • Liaising with managers in international development sites • Preparing bi-annual updates for each supporter • Database processing through Raisers Edge and Excel

Articles About Emma

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