EW

Enrica Wong

Design & Product Leadership • UX Strategy for Complex Challenges • Empowering Teams & Delighting Users

Melbourne, Victoria

Overview 

Enrica Wong is a seasoned design and product leader with a track record of success in roles such as Head of Product & Product Design at Blinq and Head of Product Design at Linktree. She has demonstrated expertise in UX strategy for complex challenges, empowering teams, and delighting users, with notable achievements in leading design operations at Culture Amp and managing product design at Spotify. Enrica's career highlights include serving as Interim VP of Design at Culture Amp and Senior Design Manager at Spotify, showcasing her ability to drive impactful design strategies and manage high-performing teams in dynamic environments.

Work Experience 

B

Blinq

  • Head of Product & Product Design

    2024 - Current

    Leading product design and product management teams across strategy, delivery, and execution. Part of the executive leadership team, shaping company-wide strategy and scaling efforts. Rebuilt and growing teams with a strong focus on people, product excellence, and business impact. Seed → Series A (🚀 May 2025)

  • Head of Product Design

    2023 - 2024

L

Linktree

  • Head of Product Design

    2022 - 2023

    Led a team of 15 people across content design, product design, and strategic design / research. Focused on building design culture, supporting career growth, and driving design’s contribution as a core part of product leadership.

  • Principal, UX Strategy & Design Operations

    2022 - 2022

    Established frameworks and rituals to provide structure and coaching for product teams during a period of rapid scaling. Focused on improving team health and user outcomes. Series B (🦄 Mar 2022)

CA

Culture Amp

  • Interim VP of Design

    2021 - 2022

    Led a product design team of 18 across content design, product design, user research, and design operations, while maintaining the Director of Design role.

  • Director of Design

    2021 - 2022

    Camp Design Lead for Engagement; co-led a cross-functional group of 40+ across design, engineering, and product management. Focused on the flagship employee engagement product that helps companies make better decisions by understanding their people. Series F (🦄 Nov 2021)

S

Spotify

  • Senior Design Manager

    2020 - 2021

    Tribe Design Lead for Premium Customer Lifecycle (Product Design & UX Writing). Co-led a cross-functional group of 65+ across design, engineering, insights, and product management. Focused on making Premium the most discoverable and accessible audio membership globally, delivering a seamless and relevant experience throughout the customer journey. Previously, Tribe Design Lead for Commerce Platform (Product & Service Design). Co-led a cross-functional group of 90+ across design, engineering, insights, and product management. Enabled global commerce services within Spotify, helping millions of customers purchase the right products with locally relevant payment methods.

  • Design Manager

    2019 - 2019

    Product Area Design Lead for Payment & Risk (Product Design & UX Writing).

EG

Expedia Group

  • Senior Manager, Product Design

    2016 - 2019

    Design leadership at Hotels.com (an Expedia Group brand), part of the product leads group. Managed design teams across Landing, Post Booking, Customer Loyalty, and Customer Retention product areas, responsible for millions of travellers across 90 local websites in 41 languages and loyalty experiences for 50M+ Hotels.com Rewards members. Previously led core initiatives as Product Design Lead and UX Strategist on web and native apps, focusing on key engagement projects.

  • Senior User Experience Designer

    2014 - 2016

    Led UX design initiatives across multiple focus areas at Hotels.com (an Expedia Group brand), driving new experiences and optimisations in Mobile & Wearable Apps, Loyalty Program, and Search / Shopping.

  • User Experience Designer

    2012 - 2014

    Led UX design across core areas at Hotels.com (an Expedia Group brand), including Search / Shopping, Checkout, and Loyalty experiences.

Expedia Group is a internet providing company they help people experience the world in new ways and build lasting connections.

expediagroup.com
TR

Thomson Reuters

  • Interaction Designer

    2011 - 2012

    Drove design initiatives for life sciences products, facilitating conceptualisation, workshops, and user research. Created information architecture, interaction design, user flows, wireframes, and prototypes to support product strategy and development.

NA

National Australia Bank

  • Lead Creative & UI Analyst

    2010 - 2011

    Delivered design solutions for the NextGen Program across UBank and NAB, shaping online banking experiences for both web and mobile platforms. Led design documentation, workshops, information architecture, interaction design, and prototyping.

W

Westpac

  • Customer Experience Design Analyst

    2009 - 2010

    Contributed to the Online Transformation Program, focusing on design strategy, user research, and information architecture. Worked closely with stakeholders to define requirements, develop personas and scenarios, and evaluate vendor solutions.

  • Business Analyst

    2008 - 2009

    Part of the Risk Transformation team, contributing to business analysis and process improvement initiatives within institutional banking.

  • Analyst

    2007 - 2008

    Completed Westpac’s Technology Specialist Program, a structured rotation for high-calibre graduates in IT and related fields. Key roles included: • Business Analyst, IT Sourcing Strategy • CX Design Analyst, Online & ATM • Project Analyst, Project Execution (PMO) • Analyst, Domestic Payments

Education 

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