Enrica Wong
Design & Product Leadership • UX Strategy for Complex Challenges • Empowering Teams & Delighting Users
Melbourne, Victoria
Overview
Work Experience
Head of Product & Product Design
2024 - Current
Leading product design and product management teams across strategy, delivery, and execution. Part of the executive leadership team, shaping company-wide strategy and scaling efforts. Rebuilt and growing teams with a strong focus on people, product excellence, and business impact. Seed → Series A (🚀 May 2025)
Head of Product Design
2023 - 2024
Head of Product Design
2022 - 2023
Led a team of 15 people across content design, product design, and strategic design / research. Focused on building design culture, supporting career growth, and driving design’s contribution as a core part of product leadership.
Principal, UX Strategy & Design Operations
2022 - 2022
Established frameworks and rituals to provide structure and coaching for product teams during a period of rapid scaling. Focused on improving team health and user outcomes. Series B (🦄 Mar 2022)
Interim VP of Design
2021 - 2022
Led a product design team of 18 across content design, product design, user research, and design operations, while maintaining the Director of Design role.
Director of Design
2021 - 2022
Camp Design Lead for Engagement; co-led a cross-functional group of 40+ across design, engineering, and product management. Focused on the flagship employee engagement product that helps companies make better decisions by understanding their people. Series F (🦄 Nov 2021)
Senior Design Manager
2020 - 2021
Tribe Design Lead for Premium Customer Lifecycle (Product Design & UX Writing). Co-led a cross-functional group of 65+ across design, engineering, insights, and product management. Focused on making Premium the most discoverable and accessible audio membership globally, delivering a seamless and relevant experience throughout the customer journey. Previously, Tribe Design Lead for Commerce Platform (Product & Service Design). Co-led a cross-functional group of 90+ across design, engineering, insights, and product management. Enabled global commerce services within Spotify, helping millions of customers purchase the right products with locally relevant payment methods.
Design Manager
2019 - 2019
Product Area Design Lead for Payment & Risk (Product Design & UX Writing).
Senior Manager, Product Design
2016 - 2019
Design leadership at Hotels.com (an Expedia Group brand), part of the product leads group. Managed design teams across Landing, Post Booking, Customer Loyalty, and Customer Retention product areas, responsible for millions of travellers across 90 local websites in 41 languages and loyalty experiences for 50M+ Hotels.com Rewards members. Previously led core initiatives as Product Design Lead and UX Strategist on web and native apps, focusing on key engagement projects.
Senior User Experience Designer
2014 - 2016
Led UX design initiatives across multiple focus areas at Hotels.com (an Expedia Group brand), driving new experiences and optimisations in Mobile & Wearable Apps, Loyalty Program, and Search / Shopping.
User Experience Designer
2012 - 2014
Led UX design across core areas at Hotels.com (an Expedia Group brand), including Search / Shopping, Checkout, and Loyalty experiences.
Expedia Group is a internet providing company they help people experience the world in new ways and build lasting connections.
Interaction Designer
2011 - 2012
Drove design initiatives for life sciences products, facilitating conceptualisation, workshops, and user research. Created information architecture, interaction design, user flows, wireframes, and prototypes to support product strategy and development.
Lead Creative & UI Analyst
2010 - 2011
Delivered design solutions for the NextGen Program across UBank and NAB, shaping online banking experiences for both web and mobile platforms. Led design documentation, workshops, information architecture, interaction design, and prototyping.
Customer Experience Design Analyst
2009 - 2010
Contributed to the Online Transformation Program, focusing on design strategy, user research, and information architecture. Worked closely with stakeholders to define requirements, develop personas and scenarios, and evaluate vendor solutions.
Business Analyst
2008 - 2009
Part of the Risk Transformation team, contributing to business analysis and process improvement initiatives within institutional banking.
Analyst
2007 - 2008
Completed Westpac’s Technology Specialist Program, a structured rotation for high-calibre graduates in IT and related fields. Key roles included: • Business Analyst, IT Sourcing Strategy • CX Design Analyst, Online & ATM • Project Analyst, Project Execution (PMO) • Analyst, Domestic Payments