Eric D Kroll
Venture catalyst
Los Angeles, California
Overview
Work Experience
GM
2023 - Current
Helping businesses, ideas, & people reach their potential via Investment (debt & equity, private & public, early to late, introducing VCs), Growth/BD (signing new clients or partners, growing existing ones, acquiring companies, or finding vetted vendors; usually B2B), Saving $, or Hiring.
Investor
2011
I invest across stages (from early to public, with a current sweet spot of cash flowing & liquid) and sectors (debt/credit/franchises, boring/unsexy, Impact, Tech/SaaS/software/ecomm, CPG, etc). Multiple exits and at least seven 10-50x markups. Top names include: Bombas, Roman, Loop Returns, Everyday Dose, R-Zero, Eat JUST, Cleancult, Devoted Health, Consensys, StayTuned, Radius8… Prefer positive impact & female/minority founders when possible. Funds include Koco, GA, Coatue, Mainsail.
Self Employed is a contracting company that provides independent contracting services.
Venture Partner (& LP)
2022
MBM Capital was founded with one mission: create a new, profitable pathway for founders whose companies are orphaned by traditional VC. We are seeking venture-backed SaaS startups making $3M+ in ARR (or $5M in Rev), but can’t raise more VC $; ideally in HR Tech, Fintech, E-Commerce, or Data. Below are write-ups in the WSJ, Forbes, & Pitchbook with more details. If you know companies that fit the bill, please DM! ------- https://www.wsj.com/articles/new-fund-targets-stranded-unicorns-11635759001 https://www.forbes.com/sites/rebeccaszkutak/2022/05/16/turnaround-venture-capitalists-see-opportunity-in-the-current-downturn/?sh=359c408865f6 https://pitchbook.com/news/articles/distressed-venture-growth-downturn
MBM Capital back teams building fintech, hrtech, data and e-commerce businesses.
Venture Partner (& LP)
2021
Private markets fund focused on growth equity & secondaries for high tech investments across financial services, enterprise, and internet-enabled businesses.
Millennia Capital is an investment firm focused on VC and growth equity opportunities.
Advisor & Investor
2024
The ultimate customer trust and discovery tool. Swizzl helps car dealers turn hesitant leads into confident buyers-before they ever walk through the door. Our Al-powered experience guides customers through the tough decisions so they show up knowing what they want and why. No pressure, no chasing, just more ready-to-buy traffic and smoother closes. Founded by Andrew Glaser & Bob Moesta, builders and growth leaders who worked with companies like Intercom (15x in 18months to $75M), Basecamp, Autobooks (4x in 12mos), and a regional home builder (4x in 24mos to $350M) to multiply sales using our domain expertise in Jobs to be Done. At Swizzl, we combine the proven strategies behind these transformative results with Al to solve a massive problem in sales: the inability to help customers make a decision. Swizzl empowers sellers to build trust and rapport early in their online journey. We help them better understand their customers so when they do meet, salespeople show up as consultants. Ultimately, our customers close a lot more deals.
Advisor
2023
Clients give us complex business problems and we become their operations, automation, and AI partner to deliver operational breakthroughs.
Venture Partner (& LP)
2021
We're building the future of food, focused on plant-based CPG, including meat/seafood analogs, dairy disruptors, clean-label snacks & beverage, food-as-medicine, and sustainable packaging. We typically invest from series seed to B, with check sizes from $250k to $2mm.
Vibrant Ventures is an investment firm that invests in companies and start ups that offers plant-based CPG products.
Venture Partner (& LP)
2014
Find high growth early stage startups, assist portfolio companies, and raise $. We are seeking digital efficiencies (startups - with at least a product in beta - that make old school industries work better through technology, saving people/organizations time/money). http://www.indicatorventures.com/
We invest in founders building software making work, life, and wealth-building easier and more accessible.
Board of Directors
2009
We are a non-profit dedicated to creating patient communities for people with rare diseases. This 57-second video tells the touching story of our founder and mission - http://www.youtube.com/watch?v=YBeRFnJkleU&feature=plcp Ben's Friends was founded in 2006 by Ben Munoz after he suffered a serious stroke caused by a rare condition called an AVM. During his ordeal, Munoz realized how online communities could help support those suffering alone. Since then, Ben and his friends have started dozens of rare disease support communities helping tens of thousands around the world. We're always looking to help more people so if you know of someone with a rare disease or want to help start a new community, let us know because they could use the support. www.BensFriends.org Our sites include: http://www.bensfriends.org/, http://www.avmsurvivors.org/, http://www.livingwithtn.org/, http://www.aldsupport.org/, http://www.livingwithataxia.org/, http://www.livingwithfibro.org/, and dozens more helping 55,000+ members (and ~100k total visitors per month) around the world!
Advisor
2014
Alumnifire is the first alumni networking platform powered by alumni that engages members to open doors and opportunities for one another.
Raised $610,000.00 from VentureOut.
Education
MBA
2002 - 2004
BA with Honors
1994 - 1998