Eric Franchi
General Partner at Aperiam
New York City Metropolitan Area
Overview
Work Experience
General Partner
2018 - Current
Lead strategic investments in advertising technology as founding General Partner, focusing on privacy-centric targeting, CTV growth, commerce media, and AI applications. Identify and evaluate breakthrough opportunities in the evolving adtech landscape, building a portfolio of innovative companies including Transmit.live, ID5, tvScientific, Kevel, Audigent (acquired by Experian), Sincera (acquired by The Trade Desk) and MemorableAI (acquired by Reddit). Drive collaborative partnerships with portfolio companies, providing strategic guidance and industry expertise to accelerate growth. Establish and maintain key relationships within the advertising technology ecosystem to source and evaluate investment opportunities.
AperiamVentures is an early-stage venture capital firm investing in marketing and advertising technology startups.
Cofounder
2001 - 2017
Co-founded and scaled company from 2-person agency to $100M+ revenue organization with 300+ employees. Led company through multiple strategic pivots, evolving from performance marketing agency to full-service ad network. Orchestrated successful exit through acquisition by Perion (NASDAQ: PERI) for $180M. Built and managed key client relationships across major brands and agencies. Developed and executed strategic vision, leading to sustained growth and market leadership.
Sales
2000 - 2001
Developed expertise in digital advertising sales during early stages of internet advertising. Built and maintained strategic client relationships during challenging market conditions. Established foundation of industry knowledge and network that enabled future entrepreneurial ventures.
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