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Graph Advisors' Super Secret Plan
Talks about integrated software services (SwiS), venture capital (VC) and financial services
EF
Eric Friedman
Founder of Go Fractional
New York, New York
Overview
Eric Friedman is currently serving as a Fractional Fund CFO/COO at Graph Advisors, overseeing back office operations and providing executive coaching. Notable highlights from his career include founding Building The Machine, investing in companies like State Space, and holding positions at BlockTower Capital, Expa, and Foursquare.
With a BBA from The George Washington University School of Business, Eric has a strong background in venture capital, operations, and executive coaching, making significant contributions in the areas of startup growth and investment strategy.
Work Experience
Co-Founder - Fractional CFO for VCs
2021 - Current
Graph Advisors solvs financial and operational challenges for VC funds, startups, and family offices. We provide fractional CFO and COO services, build custom software, and generally solve problems. Our model combines hands-on execution with long-term infrastructure, helping firms grow with clarity, compliance, and confidence. From fund setup to investor reporting, from back-office systems to board-ready strategy—we help clients operate like firms, not just funds.
Founder - Executive Coach
2019
Fractional COO & Executive Coach
Co-Founder
2022 - 2024
I started a directory of talented consultants who work fractionally.
Venture Partner
2019 - 2020
Investing in founders
Partner
2018 - 2018
Fund operations and investing in great founders - strong focus on the crypto asset ecosystem.
Investor + Operator
2015 - 2018
At Expa, I served as both an operator and investor. As an investor I built and ran the accelerator program investing in early stage startups - $250K-$500K investments. As a COO-in-Residence I worked directly with companies Expa started. I worked hands-on with founders to build, scale, and operationalize startups across the portfolio.
Expa Labs is a program for early stage companies.
COO
2015 - 2016
As COO at Current, I helped transform the idea into a fully operational company. Backed early by Expa, we worked closely with the founding team to build the core organization—hiring the team, developing the product, creating foundational playbooks, establishing budgets, and launching the go-to-market strategy. As both an operator and investor, I focused on building the infrastructure and execution needed to scale beyond the incubation phase.
Current is a premier U.S. fintech platform dedicated to empowering Americans in their pursuit of a brighter financial future.
Raised $402,400,000.00 from Tiger Global Management, Expa, Wellington Management, Elizabeth Street Ventures, Avenir, Invus Opportunities, Andreessen Horowitz, Foundation Capital, TQ Ventures and Sapphire Ventures.
Business Development + Sales
2010 - 2015
Invested in Foursquare while at USV, then went 10-300 people First BD/Sales hire and built out revenue team Built the team, launched the product (Pinpoint) and generated scalable revenue.
Investment team
2008 - 2010
www.usv.com Looked at early stage technology companies that matched the firms thesis. Worked on diligence and investing in current portfolio companies, interfaced with limited partners, and helped with the overall day to day tasks of running the firm. Worked on: -Optimizing partners time -Portfolio communication and collaboration -Deal Structure Analysis -Due Diligence -Research/Market Awareness -Quarterly and Annual Reporting -LP management -CEO summits and annual meetings
Union Square Ventures is a venture capital firm that focuses on early-stage, growth-capital, late-stage, and startup financing.
Account Manager
2006 - 2008
Startup that scaled from 20-100 people then sold to IPG. Managed search engine accounts and 7 figure PPC campaigns
Reprise is re/creating digital marketing to finally work like it should.
Education
Latest Articles
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Building The Machine 22: Forcing Functions
Talks about forcing functions, startups and venture capital
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Building The Machine 21: MVP to NVP
Talks about MVP (Minimum Viable Product), NVP (Non-Viable Product) and startup growth
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VC Fund Structure Explained: A Walk-Through Guide
Talks about VC fund structure, Limited Partnership (LP) and General Partner (GP)