Eric Maccoll

Co-Founder

2022 - Current

Working with the world's fastest growing B2B companies to build the future of demand gen. Full funnel services focused on demand generation strategies, digital marketing, marketing operations, and lifecycle marketing. Clients include: Secure Code Warrior, Brightwheel, Hologram, Dovetail, Parspec, CodeSee, Storyblocks, Osano, Agent IQ, Syndesus, Pyn, Buxton Analytics, Mural, Adeptia, Pave, Anrok Tools: Hubspot, Marketo, Salesforce, Google Ads, Social Media Advertising (LinkedIn/Facebook), Clay, Google Analytics, 6Sense, DemandBase, Segment

Startup Marketing Advisor and Angel Investor

2022

Advise and consult high growth B2B SaaS companies on demand generation strategy including digital advertising, marketing and sales operations, analytics, lifecycle marketing, ABM, SEO and content marketing.

LP and Advisor

2021

MKT1 Capital is a new $5M+ fund founded by marketing leaders, Emily Kramer & Kathleen Estreich. We invest in $100-$250K in Seed & Series A SaaS startups who want help building their marketing function.

GTM Marketing Consultant

2022

621 accelerates growth with fractional CMOs and experienced marketing operators.

Angel Investor

2022

Wynter is a target market research platform for B2B SaaS, helping companies with message testing and customer research.

Member

2023

Contributor and thought leader in a community for marketing professionals focused on demand generation.

Fractional Head of Demand Gen and Operations

2023 - 2025

Head of Demand Generation, Enterprise and Cloud

2020 - 2022

Team Lead, Customer Lifecycle Marketing

2019 - 2020

Senior Manager, Enterprise Demand Generation

2017 - 2019

Marketing Automation and Operations Consultant

2017 - 2017

Demand Generation Product Marketing Manager

2016 - 2017

Lyft's first demand gen marketer on their new Lyft Enterprise business product (corporate travel, healthcare, senior living). I created the marketing foundation and go-to market strategy, including: - Launched and designed the first Enterprise landing pages - Developed the demand gen model with lead scoring, lead routing, and email nurture - Created all lead and customer marketing journeys using Autopilot - Built, launched, and optimized digital marketing campaigns and landing pages to generate new leads and MQLs - Warmed up key target accounts through ABM ads and content syndication as well as gained trust across the corporate travel market with key content and research partnerships

Director of Marketing

2014 - 2016

Scripted was named the #283 fastest growing company in the 2015 Inc 500

Senior Marketing Manager

2013 - 2014

With new funding, I shifted from the hybrid Sales/Marketing role to a dedicated marketing role to build out our first team. With the focus on inbound marketing and using content marketing techniques, I hired our first content manager and lead gen manager in this period. I also led our website redesign, vetting 20 design agencies and working closely with Vital Design to launch our new website in early 2014. Along with our website redesign, we launched marketing automation with Marketo, and began nurturing leads with content and resources. This allowed us to invest in content syndication efforts, webinars, ebooks, and other content-centric strategies to capture inbound leads. In this period, we were able to increase sign ups for Scripted by 235%.

Founding Marketing and Sales Manager

2012 - 2013

I joined Scripted as the first marketing and sales hire (employee #5) and was responsible for Scripted's initial sales growth after the company had just raised their seed round of funding. Given our limited budget, I spent most of my time optimizing email marketing tactics, sales calls, demos, SEO, and other free ways to get new customers. I continued to manage our PPC and SEO, while qualifying inbound leads and onboarding new customers. We were able to increase revenue by 291% from Q1 2012 to Q2 2013 and I closed our first 100,000+ deal. Our growth led to our Series A funding in June 2013 led by Crosslink Capital and Redpoint Ventures.