Erik Huberman
Partner at BLT Enterprises
Santa Monica, California
Overview
Work Experience
Founder and CEO
2014 - Current
I founded Hawke Media in 2014 with a simple mission: to make world-class marketing accessible to businesses of all sizes. Today, we’re the leading, fastest-growing full-service marketing agency, helping brands grow efficiently and effectively. Hawke was founded on the idea that every modern business needs a CMO-level expert to lead its marketing efforts. That’s why we create customized, performance-driven solutions around your unique business, helping you launch, scale, and invigorate your brand. We bring you the resources of a full-service agency with the attention of an in-house team. The Hawke Advantage: - We're AI-Enabled: We built Hawke AI, a proprietary analytics platform optimizing marketing for 8,000+ brands, increasing revenue by 184% over industry benchmarks. - We're Tech-Integrated: Through Hawke Ventures, we invest in invest in and partner with the most innovative solutions in the marketing ecosystem. Equipping Hawke Media with specialized tools and advanced analytics capabilities, directly enhancing targeted marketing campaigns and optimizing ROI. - Over A Decade of Impact – We’ve scaled 5,000+ brands and generated $2.9B in revenue for our clients, delivering best-in-class creative, media, and strategy solutions. Proud to have worked with the greatest brands including Red Bull, Verizon, Funko, Casamigos, Getty, Cali Water, Barstool Sports, and Crocs. Whether you're a startup or an enterprise, we customize marketing strategies to fuel your next phase of growth. Want to work with us? Click the link below.
Founding Partner
2018
I co-founded Hawke Ventures to invest in the next generation of consumer brands and marketing technology. We’re an early-stage venture fund focused on pre-seed and seed-stage companies with quantifiable traction in their markets. We invest $50K-$500K in consumer brands and the technology that powers them, co-investing alongside prominent angel and venture capital lead investors to help founders scale strategically. Our portfolio includes: Aeon, Airvet, Alloy, Apteo, Arro, Bonbon, Chord, Clickvoyant, DataDojo, Fairing, Firmly, Gemist, GoCharlie, Heatmap, Icon Source, Instreamatic, Intelligems, Junction AI, Kin, Local Drive, Partnerhub, Patrol, Pentane, Plai, Postscript, Returnmates, Shipinsure, SkillBank, StayTuned, Steereo, Superfiliate, Sway, Sydecar, Telly, TeeVee, The Sill, TotemVC, Vela, Unblocked Brands, and WEVO. If you're a startup looking to scale, click below for more info & to apply.
Hawke Ventures is an early-stage venture fund that invests in commerce enablement, MarTech and AdTech.
Partner
2021
BLT Enterprises is a privately-held, self-funded real estate investment firm that has developed or acquired more than $2 billion in assets, totaling over 5,000,000 square feet across various property types. We specialize in development, acquisition, entitlement, construction management, property management, and asset management for industrial, office, retail, residential, mixed-use, and special-use properties. A pioneer in waste and recycling, BLT has 30+ years of experience in processing and recycling waste materials. The firm has developed and operated major material recovery facilities and transfer stations throughout California.
BLT Enterprises are a privately-held, self-funded real estate investment firm that has developed or acquired more than $2 billion in assets.
Angel Investor
2015
Wonder (exit), RebelMail (exit), Yaguara, Inc (exit), Sweat Tailor (exit), Epic Games, Klaviyo, Giftagram, FabFitFun, ZenBusiness, Angel City FC, Curateur, Mosh, Sequence, Beautycon, dot.LA, The Family Fund, Digit Labs, Impulsive Studios, Animal Capital, Nobody Studios, Amplify, Rachel Zoe Ventures, M13 Ventures
Owner
2006 - 2013
With over seven years of experience in sales, digital marketing, and e-commerce, I’ve worked across multiple industries—owning, consulting, leading departments, and advising companies on how to scale and maximize revenue. I thrive on helping businesses grow while diving deep into new industries and uncovering strategic opportunities for expansion. Clients & Projects: FAM Brands – Developed an online platform strategy for a $300M activewear business. Revolution Prep – Created a sales plan post-acquisition of Ivy Insiders, driving a 45% increase in sales. Science Media – Consulted on the development of a digital MLM platform. Swag of the Month – Co-founded a subscription-based e-commerce company. Ellie Fashion Group – Led the pivot from a vitamin brand to women’s activewear, scaling to $500K in monthly sales in just 4 months. Fame Wizard – Co-founded and built the business from the ground up, now in its 4th year of operation. Vector Marketing – Managed a large sales territory in Central California. StormWater Industries – Developed initial sales and marketing strategies for their market launch. These experience shaped my approach to scalable, data-driven growth strategies, which ultimately led to founding Hawke Media to bring world-class marketing to all businesses.
VP of Marketing
2012 - 2013
Launched and led the marketing efforts for ellie.com, establishing the brand in the women’s activewear space and driving rapid revenue growth. - Developed and implemented the brand’s first marketing strategy from the ground up. - Built and scaled the marketing department to a 10-person team. - Directed Media Buying, Email Marketing, Social Media, Affiliate, Ambassador, Digital Advertising, Content Creation, Strategic Partnerships, and Brand Alignment. - Grew revenue from $0 to $500,000 in monthly sales within 4 months. - Created a unique affiliate and ambassador program, which drove 35% of total sales.
Co-Founder
2010 - 2013
Swag of the Month was founded on the idea that every man should have access to a stylish wardrobe with ease. The subscription-based service delivered handpicked, name-brand apparel tailored to each customer’s personal style preferences, for just $16.95 per month, with free shipping and returns. Key Achievements: - Developed and executed the business plan, securing $100,000 in seed funding. - Built and launched the e-commerce platform and subscription model, managing $100,000 in software and technology on a $20,000 budget. - Led branding, sales, and marketing efforts, growing to 3,000 members in 9 months on a $20,000 marketing budget. - Managed all operations, including fulfillment, product acquisition, and customer service. - Assembled and led a cross-functional team of marketers, developers, branding experts, and affiliate marketers. - Partnered with over 100 clothing brands to deliver premium apparel to subscribers. - Secured major press coverage in The Wall Street Journal, Maxim, TechCrunch, Huffington Post, and other leading publications.
Chief Development Officer
2009 - 2011
Co-founded and developed Fame Wizard, an innovative music platform designed to help aspiring musicians grow their careers through expert guidance, education, and industry connections. Led business strategy, product development, and operations while securing key funding and partnerships. - Authored, developed and executed original business plan, securing $250,000 in seed funding and an additional $750,000 in Series A. - Developed and launched the platform’s technology to provide scalable career-building solutions for musicians. - Designed and managed marketing, branding, and sales strategies, leading to 15,000 applicants in the first six months, all with zero marketing spend. - Built and led the core team, hiring top talent across product, marketing, and operations. - Assembled an advisory board of high-profile music industry executives to enhance industry credibility.
Junior Advisor
2008 - 2009
Managed $35M+ in real estate listings for commercial properties. Conducted property analysis, marketing, and brokerage valuation assessments. Specialized in real estate acquisition and disposition strategies.
SVN International Corp. is a collaborate & share data, knowledge & opportunities with the entire brokerage community.
Director of Sales
2007 - 2007
Assisted in the startup and go-to-market strategy for a new environmental services company. Developed the initial marketing plan and sales tools. Trained sales staff in face-to-face and over-the-phone selling techniques. Designed brochures, service contracts, and key business materials. Played a key role in securing early revenue, contributing to the company’s $1M+ in revenue.
Education
B.S. in Business Administration
2004 - 2008