Florencia Barca
Partnerships and Account Management @ ParsePort by Workiva
Copenhagen Metropolitan Area
Overview
Work Experience
Partnerships and Account Executive
2025 - Current
• Managing commercial partnerships across Europe, leading teams to identify collaborations and drive revenue growth. • Oversaw all commercial operations in Iberia, ensuring market presence and revenue consolidation.
Regional Account Executive
2021 - 2025
• Managed revenue growth for Spanish and Portuguese markets, while collaborating with UK team to ensure compliance for Public Listed Companies and regulated firms. • Developed new partnerships and maintained existing ones, while handling communications with local authorities and organizations. • Presented customized proposals to clients, represented the firm at international events, and built a strong portfolio.
Sales & Operations Manager Americas
2020 - 2021
• Led business development efforts to expand into new markets and target new niches, resulting in increased revenue. • Managed sales and account relationships to strengthen the firm's position in the Americas. • Oversaw project management, product development, marketing, and procurement activities.
Commercial Section Officer, Embassy of Argentina in Denmark
2017 - 2019
• Managed and coordinated trade missions, fair exhibitions, and round tables to promote bilateral trade and investments. • Conducted data and market analysis to provide insights for decision-making and strategic planning. • Collaborated with stakeholders to provide consultancy services and support project management initiatives.
Sales & Operations Manager for Spain and Latin America
2014 - 2017
• Developed Spanish and Latin American markets through business development, sales & account management, project management, and product development & marketing. • Represented Tour Partner Group at international events to expand brand presence and network with key stakeholders.
Sales & Marketing Project Manager @2gocopenhagen.com
2014 - 2014
• Developed business model, focusing on pricing and financial aspects • Led strategy development, financial analysis, marketing, and management • Achieved revenue growth and cost savings through strategic initiatives
Digital Marketing Planner
2013 - 2014
• Developed digital marketing strategies for Philips, The Coca-Cola Company, LVMH, and Burger King in Argentina. • Managed marketing campaigns, negotiated agreements, conducted market analysis, and provided performance analysis. • Achieved successful optimization of digital campaigns resulting in increased brand visibility and engagement.
Graduate Program
2012 - 2013
• Completed intensive training in online and offline marketing and advertising at Havas Media. • Rotated through various departments, gaining hands-on experience working with diverse clients. • Developed skills in strategic planning, client communication, and campaign execution.
Sales Intern
2012 - 2012
• Managed bidding processes and elaborated offers. • Conducted market analysis, identified sales opportunities, and prepared reports to drive business growth.
Marketing Intern
2010 - 2011
• Elaborated marketing materials, planned events, and provided marketing reporting support. • Supported the sales force and PR teams in executing marketing strategies and campaigns.
Education
International Summer University Program
2012 - 2012