FZ

Franco Zanolin

Founder at Traction | Influencer Marketing & Meta Ads for startups | Go viral with us

Madrid, Community of Madrid

Overview 

Franco Zanolin is the Founder of Traction, specializing in Influencer Marketing and Meta Ads for startups, helping them go viral. With a background in industrial engineering and experience as the Head of Growth at Bookster, Franco excels in driving business growth, customer acquisition, and product marketing strategies. Having founded Traction and served as a Growth Lead at Bookster, Franco Zanolin demonstrates expertise in influencer marketing and meta ads, enabling startups to achieve viral success through effective growth management and business growth strategies.

Work Experience 

T

Traction

  • Founder

    2021 - Current

    At Traction, we don’t do everything—just two things. But we master them like no one else: 1. Influencer Marketing that actually converts—not just vanity metrics. 2. Meta Ads that scale profitably without killing ROAS. We help B2C mobile and web apps break growth ceilings with acquisition strategies. Whether you’ve hit a scaling plateau with paid ads or struggled to make influencer marketing work, we install repeatable systems that drive sustainable growth.

B

Bookster

  • Head of Growth

    2024 - 2024

  • Growth Lead

    2024 - 2024

GS

GrowthX Startup College

  • Growth Advisor

    2024 - 2024

    https://startupcollegegx.com/

RL

Red Link

  • Senior Business Analyst

    2021 - 2023

    Update and improvement of processes, creation of KPI dashboards, redesign of process map.

MA

Mercado Abierto Electrónico S.A.

  • Business Analyst

    2020 - 2021

    Survey of processes, process improvement and risk control, creation of project Gantt plans, project monitoring and control, development of dashboards for controlling resources and hours.

T

Tenneco

  • Process Engineer

    2019 - 2020

    Conducting studies of methods and timing to increase productivity, correction of deviations and implementation of process improvements, usage of Lean Manufacturing methods, in charge of Volkswagen Tarek's exhaust system manufacturing project.

  • Maintenance and MRO warehouse supervisor

    2018 - 2019

    Preparation and monitoring of KPI indicators, in charge of the automation of the warehouse system and Maintenance Office.

  • Maintenance Analyst

    2018 - 2018

  • Maintenance and Process Intern

    2017 - 2018

Education 

Articles About Franco

Relevant Websites