Frank Riedel

Founder & CEO

2021 - Current

MAKING PLANT-BASED CHEESE EVEN BETTER Next-generation cheese alternatives - no artificials, no modified ingredients just super delicious and healthy. Better-than-ever-before-cheese. Inspired by traditional craft and driven by innovation we create amazing clean-label products. Our mission is to change people's perception about cheese for good. Plant-based, clean-label, delicious and ethical - selling in 7.000 + European retail stores, also available for food service and private label. You can buy our tasty cheeses at REWE, Edeka, Coop, Spar, Kaufland, tegut and many other retailers. For professionals we offer our products at Transgourmet and Edeka Foodservice.

Co-Founder & Strategic Advisor

2021

MAKING ETHICAL CONSUMERISM THE NEW COOL KIDS’ TABLE Antagonist — the emerging voice of a new ethical consumerism. A media house curating the very best in plant-based food, vegan fashion, ethical travel & business. We're making veganism the cool kids table and yes, you can sit with us. We want a life of indulgence and fun, but free from exploitation. That’s why we’re hell-bent to change the outdated perception of veganism. #radicalkindness

Venture Partner & Marketing Advisor

2019 - 2022

TRANSFORMING FOOD LANDSCAPE FOR GOOD We are on a mission to replace animal proteins with healthy alternatives to transform the future of food. We invest in and build food companies that are better for our planet. We are constantly on the lookout for innovative disruptors at different stages of their development to partner with us. Portfolio companies include: Livekindly Co., Beyond Meat, Impossible, Good Catch, JUST, Alpha Foods, Mosa Meat and others.

Venture Partner

2013 - 2022

Early-stage start-up investment opportunities Co-investments and advisory Co-Investor and active advisor since 2013 at e.g.: - BRANDNEW.IO (Exit June 2015) - TEATOX (Exit May 2015) - VITAFY (Seed 1 investor, member of advisory board, partial exit 2016 and 2021) Berlin Ventures is a private, entrepreneur driven pre-seed, seed and growth stage internet investment fund. Investment focus: E-Commerce, Mobile, Advertising, SaaS. Mentoring startups on matters of business model, positioning & business strategy, fund raising, brand/marketing and product strategy based on first-hand entrepreneurial and professional consulting experience.

Advisor to Founder Team & Seed Investor

2015 - 2020

Seed Investor Branding/Marketing Advisor to Founder Team One of Europe's largest eCommerce platforms for health and fitness nutrition, with a strong portfolio of own brands, which by now are distributed on- and offline across the continent Actively supported brand & marketing strategic development Specifically advised founder team on rebranding, strategy & architecture + how to develop a portfolio of private brands, which were very successfully turned into valuable assets by the amazing team

Interim CMO

2019 - 2020

Founding Partner

2017 - 2019

Founding Partner, sold shares and left business in 2019 www.andshine.de www.goodlifescience.co goodlifescience presents a profound change to skin care: microstructure transdermal nutrient delivery technology. The revolutionary, non-invasive method uses a Transdermal Cosmetic Patch to supply nutrients beneath the skin where they’re needed most, thereby maximizing the effect of treatments. The brands and products were distributed with major Homeshopping and Retail partners since 2018 (HSE, Douglas, Sephora, Flaconi).

Co-Founder and CMO

2015 - 2017

eCommerce Brand 100 % natural premium superfood and well-being products Launched in March 2015, 7-digit revenue and 20k+ customer base after 12 months Successfully raised and closed 3 funding rounds.

Chief Marketing Officer / Shareholder

2014 - 2017

Headed Brand, Marketing, eCommerce/B2C Sales as Executive Board Member and shareholder Founded in 1927 Dr. Förster is one of Germany's oldest brands in natural medicine, cosmetics and nutrition supplement. Portfolio of almost 200 different products including 20 medical drug marketing authorizations. Own R&D - GMP, ECOCERT and EU-BIO certified production facilities.

Managing Director & Global Account Director

2012 - 2013

Merged 2 agency setups and repositioned strategic and creative offering – won 7-digit net AR revenues in just 6 months. Resigned in autumn 2012 and left agency after lock-up period in 2013.

Managing Director & Global Account Director

2007 - 2011

Managing Director and Member of McCann EMEA Digital/Innovation Leaders Board. Managed 50m+ revenue assignments and led 250+ headcount consulting team. Awarded in various international advertising festivals (e.g. Cannes Lions, New York Festival, Golden Award of Montreux, London International Awards and others).

International / Worldwide Account Director, Client Service Director

2001 - 2007