GW

Geoffrey Woo

Founder of W

United States

Overview 

Geoffrey Woo is an entrepreneur and investor based in Miami, Florida, known for co-founding successful companies like Anti Fund and Archive, as well as serving as a founding partner and board director for Betr and Simplebet. He has made investments in various sectors and stages, such as Social Commerce, Cloud Infrastructure, and Real Estate/PropTech, showcasing his expertise in business development and product management.

Work Experience 

  • Managing Partner

    2021 - Current

    ANTI FUND® is a venture capital firm founded by Jake Paul and Geoffrey Woo in 2021. We're investors in leading AI & robotics companies like Anduril (anduril.com), Cognition (cognition.ai), Aerodome (acquired by Flock Safety), and Physical Intelligence (https://xn--1xa.com/) and consumer companies like W (incubated), Betr (incubated), Olipop, and Happy Dad. www.antifund.com *The best way to get in touch is to get a warm intro from someone we trust.*

  • Chairman & Co-founder

    2021

    Archive.com is leading agentic marketing platform for brands to grow faster with creator & influencer marketing. Archive is built natively for short‑form video—TikToks, Instagram Reels, Youtube Shorts. Trusted by global brands like L’Oréal, Quest Nutrition & NASCAR, and backed by Stripe, Lux Capital, Battery Ventures, Human Capital, Tiger Global and founders/c-level execs from Ramp, OpenAI, Perplexity, Applied Intuition, Hugging Face.

Archive is a technology company that builds digital community marketing infrastructure.

Raised $18,000,000.00 from Rare Ventures, Dell EMC, InnoCal Venture Capital, VeriSign, Mayfield Fund, Oracle and Silicon Valley Bank.

  • Chairman & Co-founder

    2020

    KETONE-IQ® (ketone.com) is the #1 ketone supplement in the world, the #1 fastest growing & #1 overall top-selling energy shot in the Natural Channel. Ketone-IQ gives energy in the form of ketones, not sugar or caffeine. We are available nationwide at Sprouts, Vitamin Shoppe, Amazon, Sunlife Organics, and more.

  • CEO & Co-founder

    2014 - 2020

Ketone-IQ offers subscription-based cognitive supplements designed to enhance mental performance and overall brain health.

  • Co-founder

    2023

    Better-for-you personal care products at an affordable price (sub-$10). W is about inspiring young men to work hard and take W’s across all their endeavors. Available nationwide at Walmart, Kroger, HEB and soon to be more retailers.

W is the men's personal care brand.

Raised $14,000,000.00 from Range Group, Durk Banks, Shrug Capital, John Fieldly, Carter Reum, UpHonest Capital, Quiet Capital, Palm Tree Crew, Michael Rubin and Nick Kyrgios.

  • Board Observer

    2025

    Kings League is a global, creator-led 7 vs 7 soccer league. Series A

  • Founding Partner & Board Director

    2021

    Betr is a fast-growing online sports betting, daily fantasy, and media company.

  • Board Director

    2022 - 2024

    Simplebet is the pioneer of sports micro-betting. Its technology turns every sports moment into a betting moment through AI and real-time market making automation. Simplebet powers the micro-betting gaming experiences for DraftKings, ESPNBet, Caesar's, Betr, and many other gaming operators. Series C. Sold the business to DraftKings (NYSE: DKNG).

Simplebet turns every moment of every sporting event into a betting opportunity.

Raised $87,366,421.00 from Data Tech Fund, Eberg Capital, SBNY, Anti Fund, Sprint Vc and Junction Venture Partners.

  • Investor

    2015 - 2021

    First round investor in Ramp, Chronosphere, and ~20 top technology start ups. I like to help founders / CEOs with strategy, fundraising, and product. Select Portfolio: https://angel.co/geoffreywoo Started a venture capital firm called Anti Fund in 2021.

  • CEO & Co-founder

    2011 - 2013

    Started my first company as a college senior in January 2011. Raised capital from Y Combinator in Summer 2011. Sold the company to Groupon Inc. (NASDAQ: $GRPN) in January 2013. Glassmap was a real-time map for iOS and Android that let users keep track of friends and family and discover and share interesting and relevant things happening around them. We also spun off a B2B service for small/medium-sized businesses to do CRM and ad/deal targeting. My colleagues and I were granted US Patent 9628957 titled "Method and system for determining location of mobile device" for our technology.

  • Software Engineer (Research)

    2011 - 2011

    Worked on my undergraduate honors thesis alongside folks building the best network switches in the world.

Arista Networks is a computer networking firm delivering cloud networking solutions for large data center and computer environments.

Raised $7,400,092.00 from Summit Partners and Saidler & Co. Capital.

Latest Articles 

Articles About Geoffrey

Relevant Websites