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Gianfranco Eliggi

Industrial Engineer | Growth Marketing Lead at Trafilea & Shapermint | Direct Response Advertising

Buenos Aires, Buenos Aires Province

Overview 

Gianfranco Eliggi is an Industrial Engineer and Growth Marketing Lead at Trafilea & Shapermint, specializing in direct response advertising. With a background in data analysis and digital advertising sales, he has successfully led marketing campaigns and optimized conversions for international teams, showcasing expertise in paid social media and Bing Ads. Throughout his career, Gianfranco has excelled in roles such as Sr. Revenue Management Analyst at Despegar and Ssr. Revenue Management Analyst at Flybondi.com, demonstrating a strong ability to leverage data analytics and forecasting to drive business growth.

Work Experience 

TT

Trafilea Tech E-commerce Group

  • Growth Marketing Lead

    2025 - Current

    Responsible for driving customer acquisition and revenue growth through strategic paid media campaigns. Leads media strategy, creative optimization, and funnel performance across platforms. Collaborates with cross-functional teams to enhance conversion rates and profitability. Ensures efficient execution of acquisition strategies while maintaining cost-effectiveness.

  • Growth Marketer Acquisition Specialist

    2024 - 2025

    Responsible for overseeing, analyzing, and enhancing multi-million dollar performance campaigns on major media platforms as well as emerging platforms. Consistently provide comprehensive analyses and actionable insights on platform trends, creative performance, and funnel tests.

Shapermint

  • Growth Marketer Acquisition Specialist

    2024 - 2025

D

Despegar

  • Sr. Revenue Management Analyst

    2023 - 2024

F

Flybondi.com

  • Ssr. Revenue Management Analyst

    2022 - 2023

C

Coderhouse

  • Jr. Performance Analyst

    2021 - 2022

Q

Quantikal

  • Jr. Performance Analyst

    2020 - 2021

    Helped clients evolve alongside the complexities and opportunities that the digital marketing industry provided, with focus on key metrics to optimize such as ROI and ROAS.

IT

Instituto Tecnológico de Buenos Aires

  • Ayudante de Cátedra - Materiales y Procesos

    2020 - 2021

Education 

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