Greg Warnock
Co-Founder, Managing Director at Mercato Partners
Sandy, Utah
Overview
Work Experience
Co-Founder, Managing Director
2006 - Current
Mercato Partners provides growth capital to expansion stage companies in the mountain west region. We understand real growth requires more than just capital, it takes understanding customer behavior, market dynamics and sales strategy. We also know that choosing the perfect investor for your business is as much about the right competency as compatibility, so if you are looking for a partner who understands growth and hard work. Greg Warnock co-founded Mercato Partners and has been a Managing Director since its formation. After more than 20 years of entrepreneurship and private investing, Greg personifies the Mercato culture and approach; he is active with business leaders and directors, experienced in building and developing management teams, and adept at accessing the strategic relationships that enable strong growth.
Mercato Partners is a growth equity fund that pursues investments in high technology and consumer businesses worldwide.
Co-Founder, Managing Director
1999 - 2005
vSpring Capital Merged with Canopy Ventures in March 2012 to form Signal Peak Ventures. Signal Peak Ventures is a traditional early-stage venture capital firm with over $450 million of committed capital under management. Specifically, we target information technology and life sciences companies headquartered in the Rocky Mountain region. We look for companies with the potential to transform their markets and create lasting value. Our primary areas of focus include enterprise software, networking and communications, security software, Internet, mobile computing, drug delivery, diagnostics, and medical devices, all markets where the firm has deep experience.
Founder, Angel Investor
1983 - 1999
Prior to vSpring, Greg was principal in more than 20 M&A transactions and launched several businesses spanning technology, consumer, biotech and marketing. Greg is the founder of Junto Partners, an entrepreneurship education initiative that trains and mentors aspiring entrepreneurs.