Ines De Lestapis

Growth Manager

2024 - Current

1st Growth Hire at TORTUS, a Healthtech scaling startup backed by Khosla Ventures. Solving the biggest problem of reducing the administrative burden for clinicians in the UK and beyond across primary and secondary care. A few of my responsibilities include: (1) Sales: End-to-end Enterprise sales management process across 21 ICBs in the UK, Wales and Ireland. Representing the company at conferences. Designed and implemented key growth initiatives, from outbound outreach to follow-up processes, driving user acquisition. Support IG/IT approval (DPIA, DPA etc) across the requested ICBs. (2) Sales Ops: Building the sales playbook from scratch, ICP mapping, GTM strategy, revenue forecasting models and pricing optimisation. Building the necessary product feedback loop between sales and product. (3) Marketing: Creating and executing marketing strategy. (4) Customer Success : Onboarding, implementation and set up for hospitals and trusts across the UK. Co-design with each acute, community or mental health trust the change management process to optimise adoption across specialties. Lead on EHR integratiom (EPIC and CERNER)

Founder's Associate

2024 - 2024

As a Founder’s Associate, I worked closely with the CEO on GTM strategy, leading our transition from PLG to Enterprise, Series A fundraising, financial management, the implementation of operational processes, and the setup of our commercial team.

Global Top Talent Network Member

2020

Founder's Associate

2023 - 2024

A couple of projects I worked on : - Oversaw the launch of the new website, within a 3-month deadline. Collaborated cross-functionally with marketing, design, product, finance and operations. the new website saw a surge in SEO traffic of over 300%. - Improved customer engagement with new customer success processes and a new customer success playbook to support our clients (HR benefits leaders) in the internal use of Fertifa. - Built and executed a comprehensive RevOps strategy across sales and marketing that provided lead quality improvement and ICP focus. - Created the finance department in the firm and developed streamlined processes for accounting, expense management, and P&L analysis, resulting in a 15% reduction in error rates. - Developed comprehensive market research on the Spanish fertility industry, identifying key competitors and market trends. - Streamlined OKRs and Diagnostic Metrics across the firm.

Associate

2021 - 2023

Notion Capital is a London-based VC fund focused in B2B SaaS (Series A+/B). Oversaw all aspects of the fund expansion in France, Spain and Portugal, including project planning, resource allocation, risk management and stakeholder engagement. Expertise in PLG (Product-Led Growth), Employee Benefits, B2B SaaS Enterprise models, Healthcare. Notable Investments: Folk, Cobee, Blobr, Fertifa

Included VC mentor

2022 - 2023

Included VC is an 8 month Fellowship where aspiring venture capitalists from diverse, overlooked communities get exclusive access, education and mentorship from the best VC talent. I was very lucky to be selected as a mentor for Women Fellows of the 2022 cohort that then successfully managed to get roles in top VCs across Europe.

Product

2020 - 2021

Core scope of the project: - Analysed customer feedback and market trends to tailor product offering and messaging of a telemedicine company in the UK, collaborating with NHS stakeholders (100+ interviews). - Optimising Pushdoctor's product and sales strategy as growth challenges related to the COVID-19 pandemic were experienced. - Worked across the C-suite, product, clinical and growth team to define and track the KPIs to measure product success. - master's dissertation was focused on the future of primary care in the UK based on this experience and what should the next stage of digital innovations be.

Business Development

2019 - 2020

Business Development is the "value-added" team that aims to manage the LPs of the fund (Limited Partners) and focus on the future fundraisings of the upcoming Partech fund. Whilst I was there, my role was focused on: - Developing personalized Quarterly Business Review for each of Partech's Limited Partners, tailoring the discussions to align with their specific investment objectives and strategic goals. - Connecting Partech's portfolio with the relevant teams in large CAC40 companies, should those be LPs of the fund or prospect LPs. The goal was to increase conversions to POCs. - Developing tailored growth presentations for top CAC40 companies in Healthcare, Employee Benefits, Insurance, and Retail resulting in a 15% increase in strategic startup discussion.

Co-CEO

2018 - 2019

Barfly aimed to reduce bottlenecks in restaurants and bars by becoming a seamless payment integrator to their POS. It allowed customers to buy and pay drinks from their phones, as well as control alcohol consumption. - Achieved a 20% reduction in payment process inefficiencies by developing a comprehensive product for bars and restaurants. - Launch resulted in 500 active users in the first month and a significant reduction in payment transaction time.

Head of Product Marketing

2018 - 2019

Manager of a sub-group of the Digital Marketing team of StaffAny, a pre-seed start-up in the university’s incubator. Participated on the creation of the whole marketing campaign through SEM, Facebook, SEO, and email to attract customers.

Participant at the HEC Business Game

2018 - 2018

Third-price of the HEC Business Game competition of 2018. Worked on projects for the four partners of the competition: Edenred, Bain&Company, Wavestone and ABinBev