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Ines Kljucar

Head of Business Area Automation Modules at Phoenix Mecano

Zürich Metropolitan Area

Overview 

Ines Kljucar is the Chief Commercial & Digital Officer at Phoenix Mecano AG, leading the Automation Modules business area, with a strong background in sales & marketing, growth strategy, and digital transformation. She has held key roles in international sales & marketing, M&A, and strategic marketing at companies like Körber Pharma and Bosch Security and Safety Systems. In her current role, Ines Kljucar oversees operational improvements, portfolio management, and process automation while driving smart factory automation and digital marketing initiatives at Phoenix Mecano AG. Her career highlights include leading digital business transformation programs at IMD and INSEAD, as well as serving as CEO of Ismet Transformatory and Head of M&A at Körber Pharma.

Work Experience 

  • Head of BU Automation Modules

    2024 - Current

    Leading a BU comprising product and system solutions using mechanical connecting and positioning systems, profile technology, linear technology and digital shopfloor solutions (MES, Smart Assembly)

  • Chief Commercial & Digital Officer (CCO / CDO) Group

    2023

    Driving value creation through digitalization, commercial excellence & marketing. M&A. Member of the Executive Leadership Team.

  • Head of International Sales & Marketing

    2019 - 2023

    Head of sales Europe, Turkey, Australia. Head of product group Linear Technology. Group level responsibility: Strategy process & driving process automation and digital innovation. M&A. Member of the Extended Group Leadership Team.

  • CEO Ismet Transformatory

    2016 - 2020

    PMI & Turnaround (industry: transformers, chokes, filters, power quality)

  • Deputy COO

    2016 - 2019

    Restructuring & transformation Business Area Measurement Technology Board of directors international group companies

  • Advisor

    2023

  • Investment Team & Advisor

    2021 - 2022

    The Equity Alliance invests in diverse, emerging venture capital fund managers and startup founders in the U.S. with a focus on managers of color and women.

  • Head of M&A, Strategic Marketing & Product management

    2015 - 2016

    Led internationalization strategy, built up market intelligence department and institutionalized product-market-strategy development and strategic planning. Industry: Pharma packaging machines and MES

  • Senior Manager Strategic Marketing & Product Management

    2010 - 2014

    Designed and implemented sales/marketing/key account/influencer organisation, channel management, value based pricing & cross-selling. Product management Smart Access Solutions within the Smart Home Business Unit.

  • Senior Consultant

    2006 - 2010

    Customer centric Sales & Marketing strategies (category management, organizational set-up, channel optimization, growth strategies, product market positioning). Industry: Retail & Consumer Goods, Oil & Gas downstream

  • M&A, Company Valuation (internship & working student)

    2005 - 2006

  • Operations (internship)

    2003 - 2003

Articles About Ines

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