JE

Janet Escobar

Investor at LvlUp Ventures

New York, New York

Overview 

Janet Escobar is a Tech Marketer and VC Scout currently serving as the NYC Chapter Lead at LaFamilia Foundation. With a background in relationship building and data analysis, she has excelled in roles at LvlUp Ventures and Ganas Ventures, focusing on investments in BioTech and FinTech sectors. Janet holds a Bachelor's degree from San Jose State University, has experience with prestigious organizations like Audienz and VC Lab, and has a strong track record of investing in Series A and Seed stage companies in Los Angeles and Southern California.

Work Experience 

  • Consultant (Microsoft Defense and Intelligence & Amazon Web Services)

    2023 - Current

    Microsoft Defense and Intelligence: Helping build their AI thought leadership through content Microsoft North America Security: Developed customer persona-specific GTM assets for Microsoft Security portfolio across industries and verticals through one-pagers, case studies, and infographics Amazon Web Services: Created co-sell GTM readiness assets, including messaging and positioning frameworks, infographics, and solution briefs for security partners

  • Associate (Microsoft U.S. Marketing & Operations)

    2021 - 2023

    Microsoft US: Developed, executed, and lead weekly internal editorial publication to communicate business priorities to 11K full-time employees. Responsible for all stages of publication, including writing articles, editing contributors’ articles, and project management of their future publications

  • Venture Scout

    2024

    LvlUp Ventures invests $200-250K in pre-seed & seed startups. I scout for AI, IoT, and SaaS startups, industry agnostic.

Lvlup Ventures is a pre-seed to seed stage value-add fund, focused on helping their teams reach the next level.

  • Deal Partner

    2023

    Ganas Ventures invests in pre-seed and seed Web 2 and Web 3 community-driven startups in the US and Latin America. ​​

Ganas Ventures invests in pre-seed and seed Web 2 and Web 3 community-driven startups in the US and Latin America.

  • Venture Institute Fellow

    2024 - 2024

    The curriculum covered the tasks and structure of working for a venture capital fund.

  • Author | The Latina Trailblazer

    2020 - 2022

    "The Latina Trailblazer" explores the intersection between the first-generation American experience and entrepreneurship • Conducted primary research by interviewing 15+ female founders, venture capitalists, and STEM executives • Conducted secondary research through scholarly articles and books on topics like social mobility, entrepreneurship, and growth mindset • Raised $5k through a presale campaign to self-publish

  • Growth Marketer

    2020 - 2021

    • Executed a growth marketing strategy with the CEO to increase brand awareness • Launched an ambassador program to increase brand awareness and engagement • Managed the blog editorial calendar to drive traffic and improve SEO • Led UX research efforts to enhance user experience and drive product improvements

Snowball Wealth offers a mobile app designed to help users tackle debt and build generational wealth.

Raised $3,200,000.00 from Ulu Ventures, Goodwater Capital, Eliana Murillo, Rafael Garcia, Bumble Fund, The Community Fund, Shivani Siroya, Google for Startups and Goodwater Capital.

  • Business Analyst Intern

    2019 - 2019

    • Spearheaded a project to extract customer satisfaction insights from FAQ pages using SQL queries and DOMO for data visualization. • Presented project findings to Chegg’s top executives, marketing, and analytics teams, showcasing the impact on improving customer support strategies.

  • Product Lead

    2019 - 2019

    Created an empathy-driven app for Sutter Health's mental health education. I designed a wireframe using AdobeXD that incorporated educational content and gamification features. • Achieved a 90% user approval rating for the solution • Presented our app to a panel of judges, including Sutter Health directors

Braven empowers promising young people on their way to college graduation and strong first jobs.

Raised $1,000,000.00 from Barclays Corporate Banking and CD&R Foundation.

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