Janet Escobar
Investor at LvlUp Ventures
New York, New York
Overview
Work Experience
Consultant (Microsoft Defense and Intelligence & Amazon Web Services)
2023 - Current
Microsoft Defense and Intelligence: Helping build their AI thought leadership through content Microsoft North America Security: Developed customer persona-specific GTM assets for Microsoft Security portfolio across industries and verticals through one-pagers, case studies, and infographics Amazon Web Services: Created co-sell GTM readiness assets, including messaging and positioning frameworks, infographics, and solution briefs for security partners
Associate (Microsoft U.S. Marketing & Operations)
2021 - 2023
Microsoft US: Developed, executed, and lead weekly internal editorial publication to communicate business priorities to 11K full-time employees. Responsible for all stages of publication, including writing articles, editing contributors’ articles, and project management of their future publications
Venture Scout
2024
LvlUp Ventures invests $200-250K in pre-seed & seed startups. I scout for AI, IoT, and SaaS startups, industry agnostic.
Lvlup Ventures is a pre-seed to seed stage value-add fund, focused on helping their teams reach the next level.
Deal Partner
2023
Ganas Ventures invests in pre-seed and seed Web 2 and Web 3 community-driven startups in the US and Latin America.
Ganas Ventures invests in pre-seed and seed Web 2 and Web 3 community-driven startups in the US and Latin America.
Venture Institute Fellow
2024 - 2024
The curriculum covered the tasks and structure of working for a venture capital fund.
Author | The Latina Trailblazer
2020 - 2022
"The Latina Trailblazer" explores the intersection between the first-generation American experience and entrepreneurship • Conducted primary research by interviewing 15+ female founders, venture capitalists, and STEM executives • Conducted secondary research through scholarly articles and books on topics like social mobility, entrepreneurship, and growth mindset • Raised $5k through a presale campaign to self-publish
Growth Marketer
2020 - 2021
• Executed a growth marketing strategy with the CEO to increase brand awareness • Launched an ambassador program to increase brand awareness and engagement • Managed the blog editorial calendar to drive traffic and improve SEO • Led UX research efforts to enhance user experience and drive product improvements
Snowball Wealth offers a mobile app designed to help users tackle debt and build generational wealth.
Raised $3,200,000.00 from Ulu Ventures, Goodwater Capital, Eliana Murillo, Rafael Garcia, Bumble Fund, The Community Fund, Shivani Siroya, Google for Startups and Goodwater Capital.
Business Analyst Intern
2019 - 2019
• Spearheaded a project to extract customer satisfaction insights from FAQ pages using SQL queries and DOMO for data visualization. • Presented project findings to Chegg’s top executives, marketing, and analytics teams, showcasing the impact on improving customer support strategies.
Product Lead
2019 - 2019
Created an empathy-driven app for Sutter Health's mental health education. I designed a wireframe using AdobeXD that incorporated educational content and gamification features. • Achieved a 90% user approval rating for the solution • Presented our app to a panel of judges, including Sutter Health directors
Braven empowers promising young people on their way to college graduation and strong first jobs.
Raised $1,000,000.00 from Barclays Corporate Banking and CD&R Foundation.