Jason Flateboe
Partner at Madrona Venture Labs
Seattle, Washington
Overview
Work Experience
Partner, Principal Designer
2017 - 2025
I led design for Madrona Venture Labs, a startup studio based in Seattle and housed at Madrona Venture Group. From napkin to traction, we built meaningful companies from scratch. Then, we recruited founding CEOs and their teams to take these companies to the next level. I led design as Principal Designer for more than a dozen MVL startups that raised a seed round (4 of those were AI companies). I drove the end-to-end design process hands-on, from discovery and vision creation, prototyping, research... all the way to delivering UX designs and working hands-on with development teams. I also hired and led senior designers for additional bandwidth when needed (typically 2-3 companies at a time). * MVL closed its doors at the end of January 2025 as our investors withdrew support
Madrona Venture Labs is a startup studio that builds companies from scratch.
Raised $30,300,000.00 from Elie Seidman, Madrona, Ralph Pascualy, Mike McSherry, Chad Cohen, Jon Gelsey, Elissa Fink, Court Lorenzini, Erik Blachford and WestRiver Group.
Sr. UX Designer II & B2C Seller Design Team Manager
2013 - 2017
I ran the design team that owned the UX for eBay's largest sellers. Delivered Seller Hub, a multi-year overhaul and unification of the disparate legacy B2C seller experiences.
EBay Ventures invests in disruptive companies that are revolutionizing the commerce landscape.
Design Director (hands-on designer)
2010 - 2013
Responsible for creative direction, design strategy, end-to-end UX. Created visual design framework and brand identity. Led product design for our unique price prediction technology and recommendation engine. Owned design for Decide's iPhone/iPad app and responsive mobile website.
UX Designer
2008 - 2010
Designed the Bing Travel iPhone app. Redesigned the Travel vertical to align with the Bing rebrand. Designed MSN Travel slide show pages (resulting in 50M+ monetizable page views per month, up from 7M). Other projects delivered: Frommer’s Trip Recommender, BLINK (instantaneous flight search calendar), local destination pages, LiveID account migration. Represented Travel design when working with internal/external partners (Frommer’s, MSN, Bing Maps team).
Microsoft Advertising provides digital advertising solutions.
UX Design Lead
2005 - 2008
Responsible for creative direction, UX design, brand identity, data visualization. Designed airfare and hotel search products. Designed and built dynamic price graphs, flight maps & price predictor UX. Created partnership design proposals, leading to a successful deal with MSN. Awards: Webby Award, Travel Category 2008 PC World, 20 Most Innnovative Products 2007 Popular Science, Best of What’s New 2006 Time Magzine, 50 Coolest Websites 2006 Frommer’s, Editorial Choice Award 2006 Business Week, Best of the Web 2006
Web Designer
2002 - 2005
Responsible for end-to-end UX design and development for company sites and web applications. Led initiatives to move legacy systems to efficient online solutions. Flash design/development of games, ads and animated promotions. Served as mentor and web liaison to other division web leads.
Alaska Airlines is the eighth-largest U.S. airline based on passenger traffic and is the dominant U.S. West Coast air carrier.
Raised $2,850,000,000.00.