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Joanne Bradford

Strategic Advisor at Wealth.com

San Francisco Bay Area

Overview 

Joanne Bradford is an accomplished executive with a strong background in marketing, sales, and digital media. Currently serving as the Chief Money Officer at Domain Money, she has held executive roles at prominent companies like Pinterest and Yahoo, where she led global partnerships and revenue development, respectively. With a notable career spanning roles such as President at Honey and Chief Operating Officer at SoFi, Joanne has demonstrated expertise in driving revenue growth and forming strategic partnerships in the digital media industry. Additionally, she actively invests in early-stage companies in sectors like Direct-to-Consumer and FinTech within the San Francisco Bay Area.

Work Experience 

  • Board Member

    2024 - Current

Babylist is an online tool that offers a universal register and an interactive checklist to assist in products required for parenting.

Raised $40,650,000.00 from Norwest Venture Partners, Halogen Ventures, Next Play Capital, 500 Global and Marcy Venture Partners.

  • Strategic Advisor

    2024

  • Strategic Advisor

    2022

    The best digital estate planning platform for advisors. Using AI to reduce the paperwork, legal fees and headaches of estate planning.

Wealth.com is a digital estate planning platform for wealth management firms, utilizing advanced technology and advisory services.

Raised $46,000,000.00 from Google Ventures, Outpost Ventures, Citi Ventures, Firebolt Ventures and 53 Stations.

  • Strategic Advisor

    2023

    The Female Quotient is in the business of equality, with a community and audience of 4+ million, in real life conferences and gatherings at key industry B2B events like Davos, CES, SXSW and Cannes the team is focused on building the leading media and experiential company for equality.

The Female Quotient is on a mission to improve a business’ Return On Equity (ROE).

  • Chief Money Officer

    2023 - 2025

    Domain Money - Financial Plans for Your Life. Judgment free Certified Financial Advisors. Rated #1 Financial App by Apple. If you have $20K or $20 million you still need a plan and advice.

A seamless and secure platform to invest in both stocks and cryptocurrencies.

Raised $33,000,000.00 from Elisha Wiesel, Bessemer Venture Partners, Joe Lonsdale, Valor Capital Group, SV Angel, Marc Benioff, RRE Ventures and Maveron.

  • Board Member

    2021 - 2024

Super.com is a saving app that empowers users to spend less, save more, and build credit.

Raised $200,200,000.00 from Harley Finkelstein, Allen Shim, Deborah Liu and Inovia Capital.

  • Board of Directors

    2021 - 2024

    IPO’d on Oslo Exchange in 2020 - Acquired by Goldman Sachs Private Equity for $1.7 billion in 2023.

  • President

    2019 - 2021

    Acquired by PayPal 2020 for $4 billion.

Honey is a shopping platform that provides access to exclusive savings, deals, rewards, and discovery.

Raised $31,800,000.00 from Citi Ventures.

  • Chief Operating Officer & Chief Marketing Officer

    2015 - 2019

SoFi is a finance company that offers a range of lending and wealth management services.

Raised $4,845,067,367.00 from Coatue, Baron Capital, Chamath Palihapitiya, T. Rowe Price, BlackRock, Healthcare of Ontario Pension Plan (HOOPP), Altimeter Capital, Hedosophia and Durable Capital Partners.

  • Head of Global Partnerships

    2013 - 2015

Pinterest is a visual bookmarking tool for saving and discovering creative ideas.

Raised $1,486,100,000.00 from Elliott Investment Management and Elliott Investment Management.

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