Jonathan Hillis
Founder of Cabin
San Francisco Bay Area
Overview
Work Experience
Founder
2021 - Current
Cabin is building a global network of neighborhoods where you'd want to grow up.
Executive In Residence
2021 - 2022
Led 3 cycles of Reforge programs (Experimentation and Testing, Data for PMs) for hundreds of product managers and advised Reforge's executive team and partner companies
Director of Product, Shoppers & Marketplace
2020 - 2021
Product leader working for a team of PMs building Instacart's supply-demand marketplace. Over the course of six years at Instacart, my teams increased the shopper fleet by 100x and decreased shopper acquisition costs 10x. During the early stages of COVID-19, we added more new jobs to the economy than any other company in the USA by onboarding over 500,000 shoppers in 3 months, growing Instacart’s GTV from $7B to $33B.
Group Product Manager, Shoppers
2018 - 2020
Owned supply growth and shopper experience. Grew Instacart Pickup from a fledgling product line into a $1B GTV business, while simultaneously improving contribution margin by $6/order. Increased Shopper NPS by 50 points.
Senior Product Manager, Availability
2017 - 2018
Worked with engineering, design, data, machine learning, and ops teams to build systems that balanced supply and demand. We reduced demand lost due to a lack of customer availability by 3x & developed core company metrics for customer availability, lost demand, shopper utilization, and engagement.
Product Manager, Shopper Growth
2017 - 2018
Built products that allowed us to 10x shopper activations and bring on new shoppers without an on-the-ground operational presence. As a result, we were able to expand from 30 markets to 200 markets and grow from 20% to 80% household coverage in the US and Canada.
Product Manager, Performance Marketing
2016 - 2017
Ran Instacart's customer and shopper marketing programs and built systems for ingesting data and automating spend. Managed $2M ad budget.
Logistics Operations
2015 - 2016
Cut my teeth by manually managing the major components of our logistics engine (batching, capacity, and staffing) before we knew how to automate them.
Instacartshopper is an online grocery platform.
Co-founder & Director
2012 - 2019
Started the advocacy organization that led a multi-million member campaign that successfully changed the Boy Scouts of America's policies towards gay members.
National Chief & National Committees
2010 - 2013
Served as the elected youth leader for the Boy Scouts of America. Led the largest youth volunteer service project in the history of the National Park Service, providing 78,544 hours of service.
Summer Fellow
2012 - 2012
Researched innovative energy business models. Focus area was distributed solar PV policy, based on learnings from the history of internet and telecommunications deregulation.
Carbon War Room is an organization focused on promoting environmental friendly business solutions.