Justine Watkins

Founder & CEO

2022 - Current

At Creative Coax, I help brands, founders, and leadership teams navigate pivotal growth phases — scaling, repositioning, brand integration, and digital acceleration. I combine creative insight with commercial rigor to drive market expansion, revenue growth, brand equity, and funding readiness. My approach blends strategic vision, marketing leadership, product innovation, and investor strategy to build brands that deliver profitable growth, lead industries, and create enduring competitive advantage. Driving Brand Growth, Innovation & Enterprise Value

Global Chief Marketing Officer - Triller Inc.

2019 - 2022

As Triller’s first Global CMO, I built and led the marketing organization during one of the platform’s most explosive growth phases—transforming it from a challenger app into a global cultural force. Under my leadership we architected and launched genre-defining entertainment IPs, built global creator ecosystems, and fused music, sports, art, and digital culture in commercial ways that drove audience growth, revenue, and cultural relevance. Triller Inc. portfolio of brands: Triller - AI creator driven social media App, VERZUZ, Triller Fight Club, FITE, BKFC, Thuzio, PFC, Amplify.ai, Fangage, Julius, Assembly for Black Creators, CLIQZ, Crosshype

Partner & CEO

2018 - 2022

Growth Accelerator; Consultancy & Investment Portfolio — Advising Fortune 500 companies and technology-driven startups driving industry transformation across categories. B2B, B2C & D2C.

Co-Founder

2016 - 2018

Fitness Technology & Wellness

CEO Amnet North America

2014 - 2016

Directed the vision, strategy, and growth of the largest programmatic market within the Dentsu Network, with full P&L ownership. Spearheaded transparency initiatives and achieved market-first innovations for the brand, clients, and network businesses, including Carat, Vizeum, iProspect, and Posterscope. Managed direct relationships with major TV, press, radio, digital media partners, as well as technology and data platforms. Under my leadership, the business expanded to over 230 experts across seven U.S. states and received industry accolades, including "Best Place to Work" by AdAge and Crain's for culture and exceptional retention in a competitive environment.

Managing Director - Connected Audience & Technology Division

2011 - 2014

In a newly created role following the Dentsu acquisition and merger with Aegis Media, I was responsible for Data, Technology, and the Connected Audience Division for the group. My responsibilities included shaping the vision, managing partnerships, and overseeing P&L. I also led and supported the Presidents of the following businesses: -AMNET: Programmatic experts within the Dentsu Group -Columbus: Australia's largest performance and marketing agency -iProspect: Global digital performance agency

Managing Director - Performance Marketing Division

2010 - 2012

Post the Aegis Media acquisition of Mitchell Communication Group in 2010, as Aegis Media's Country MD for Search & Performance I successfully developed & led both Columbus & iProspect business' to be the largest, most profitable, market leading specialist in Australia & New Zealand including group level for Asia Pacific.

Managing Director - Columbus Performance & Marketing Agency

2006 - 2011

From inception to scale, I built Columbus Search into the largest Search and Performance Marketing Agency in Australia and New Zealand by revenue and headcount. Under my leadership, Columbus was recognized as the No. 1 leading agency in APAC by Google. The agency, initially independently owned by Mitchell Communication Group, was later acquired by Dentsu Aegis Network in 2010.

Sales & Marketing Director

2005 - 2006

Sector Manager/Account Director

2003 - 2005

Sales & Marketing Manager

2001 - 2003