Kata Ludvig
Insurtech Strategist I Forbes 30u30 I Parametric & Data-Driven Insurance | Ecosystem & Platform Growth | Embedded Insurance & Fintech | Strategic Partnerships & GTM Operator
Budapest, Budapest
Overview
Work Experience
Strategic Advisor - Insurtech
2025 - Current
Cutting through complexity to scale insurance innovation for insurtechs & incumbents. Offering strategic advisory and hands-on growth support on go-to-market strategies, product innovation & positioning, embedded finance & insurance, PaaS and SaaS commercialization, AI implementation across the value chain, and ecosystem-driven partnership development across the insurance technology landscape.
CEO
2022 - 2024
𝐕𝐢𝐬𝐢𝐨𝐧: Transforming risk management with fully automated, scalable parametric insurance tech through personalized policies and distribution channels. 𝐔𝐒𝐏: Baoba is a platform that enables insurers to effortlessly Create, Launch, and Operate parametric insurance schemes using third-party data to verify events and issue predetermined payouts based on predefined triggers. Our end-to-end, modular platform manages policy activation, claims, and customer experience through white-label solutions that seamlessly integrate into insurers' workflows, whether as embedded or standalone offers. 𝐈𝐦𝐩𝐚𝐜𝐭&𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Built a horizontal and vertical infrastructure business model, generating revenue streams from commissions and partnerships • Raised over $1.3M USD from angels and VC, engaging with over 350 VCs • Opened offices in the EU, US, and Canada; built and led a senior global team of 10 across digital products, data science, and insurance; onboarded senior industry executives as advisors • Launched a modular insurance tech platform with end-to-end functionality, and ready-to-launch parametric policies including automated flight delay and ancillary products, from concept to market • Developed MVPs for additional parametric policies [weather, natcat, cyber] • Executed international go-to-market strategies with major insurers, generating MRR [i.e. UNIQA (HU, DE), Continental Assist (LATAM countries)] to efficiently distribute parametric policies • Secured contracts and negotiated partnerships with global partners to expand product offerings on platform • Selected for Plug and Play Insurtech Silicon Valley 2022, accepted into Canada’s #1 incubator (The DMZ), ranked as a Top 50 US Insurtech by ITC 2023 • Established brand awareness via digital channels & represented / pitched Baoba at 12+ international events such as ITC Vegas, Insurtech Insights London & New York
CEO
2020 - 2021
𝐕𝐢𝐬𝐢𝐨𝐧: Enabling air passenger rights by providing a streamlined, automated solution for fair EU261 compensation in flight disruptions, making legal assistance hassle-free. 𝐔𝐒𝐏: Full-suite of EU261 compensation-based products made accessible to customers via B2C and B2B embedded channels. 𝐈𝐦𝐩𝐚𝐜𝐭 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Led travel legaltech flight disruption company through COVID crisis, set strategic direction • Navigated various stakeholders such as B2B partners, regulators, investors • Managed a team of 17, and P&L • Led both B2B and B2C sales • Developed and launched new travel and legal tech products, i.e. "say-no-to-vouchers", refundGO and refundPASS EU261 subscription products, "NatureRefund" carbon emission offset donation product. • Introduced market-first, fully-automated e-signature and KYC process which are court-admissible in all European courts (read more: https://www.linkedin.com/pulse/flight-refund-launches-e-contracting-platform-using-remote-barsi/) • Successfully launched international go-to-market with insurance companies (such as CIG), GDS companies (such as DCS), managed distribution partnership with (online) Travel Agencies • Rebranded and enhanced all customer touchpoints to increase CX and conversion, built strategic market partnerships (i.e. APRA) • Oversaw legal procedures, claim management and financial recovery processes in several EU countries, managing extended legal partnership network
Head of Sales and Business Development
2020 - 2021
𝐕𝐢𝐬𝐢𝐨𝐧: To foster an inclusive urban ecosystem by empowering both micro and macro city stakeholders with location insights, driving sustainable urban development. 𝐔𝐒𝐏: Datapolis is a location intelligence and scenario planning platform that supports governments, businesses and real estate developers in decision-making on finding the best matching locations and assists product portfolio optimization relying on large-scale datasets and urban data science. 𝐈𝐦𝐩𝐚𝐜𝐭&𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Acted as the CEO's right hand in driving early-stage company development, gaining deep insights into location intelligence, smart cities, and social sustainability • Contributed to strategic positioning, prioritizing location intelligence use cases and targeting key industries, while defining value propositions for segments such as government agencies, accelerators, retail businesses, real estate platforms, and developers • Co-developed the go-to-market strategy for South-East Asia, and played a key role in fundraising efforts and securing first high-value real estate partner in Australia • Designed and executed a comprehensive sales strategy, generating 80+ high-quality leads in Hungary, Malaysia, and Singapore in just 2 months, in collaboration with a sales agency • Produced a wide range of insights catalogues, sales materials, including presentations, one-pagers, website content, B2B demo platforms, and videos, while also setting up inbound sales and B2B marketing initiatives with an agency • Supported product development and conducted market research to inform strategic decisions. • Collaborated with urbanists to create a framework for social impact, aligning with the company’s sustainability goals
CMO & Co-Founder
2018 - 2020
𝐕𝐢𝐬𝐢𝐨𝐧: To revolutionize family banking by providing Generation Z and their parents with a fun, educational, and secure way to manage money together, fostering financial literacy and independence through a gamified platform that integrates cutting-edge technology and strategic partnerships. 𝐔𝐒𝐏: Offering a unique family banking ecosystem that combines a gamified mobile banking app, prepaid debit cards, and a financial education component, empowering Generation Z and their parents to learn, manage, and grow their finances together, while benefiting from strong partnerships with global brands. 𝐈𝐦𝐩𝐚𝐜𝐭&𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Created new two-sided business model and monetization strategy • Secured 1M EUR seed-funding with co-founders by connecting with 50+ VCs in HU, UK, CA, IL, DE • Negotiated partnerships to build ecosystem (e.g. Mastercard, Vodafone, PSP) • Led negotiations with 22 high-value customer leads in the financial ecosystem, built business cases with financial institutions (i.e. Scotiabank, Erste Bank, CIB Bank, ...) • Participated in Polish Alior Bank’s and Canadian DMZ's accelerator • Delivered performance marketing and activation strategy, set KPIs for user acquisition, managed user journey, churn, etc. • Researched and validated product with 250+ families • Redesigned UX based on customer feedback (PL, HU) • Pitched and represented at 32 startup events in 10 countries (UK, SG, CA, MY, BG, HR, IL, DE, AT, IE), won 8 awards (Vodafone Digital Award, CES Awards, Forbes Pitch), represented Hungarian innovation at diplomatic events at embassies in IE, MY, SG, CA
Google Summer Talent Camper
2018 - 2018
• Selected as Google Summer Talent Camp participant • Developed skillset in Google Ads, Google Search, Google Display, Mobile Advertising, YouTube Advertising, Google Analytics, Sales Framework, and Design Thinking • Cooperated with SME to develop brand strategy, website, PPC campaign, analytics • Mentored by Dentsu Aegis Network
Google is a multinational corporation that specializes in Internet-related services and organizes the world’s information.
Raised $26,100,000.00 from Angel Investors LP, Kleiner Perkins, Signatures Capital, Sequoia Capital, Arnold Schwarzenegger, Shaquille O'Neal, Henry Kissinger, Google and Tiger Woods.
Director & Curator
2017 - 2017
𝐕𝐢𝐬𝐢𝐨𝐧: TEDxCSUS 2017 is the first-ever independently organized TED event at Sac State, that brings together local, and international speakers to discuss how they’ve tossed their own personal boomerang into the world, and the effect it’s had on their local communities. Just as boomerangs come back around, we believe in empowering each other so that this support can “come back around” to our region." https://www.ted.com/tedx/events/23401 𝐈𝐦𝐩𝐚𝐜𝐭&𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Obtained license from TED, initiated first-ever TEDx event at California State University - Sacramento • Managed a team of 15, led finances & sponsorship, video production, speaker management and coaching, marketing strategy (Facebook posts reach: 15,000), website management, live web-stream, event logistics, legal processes, video editing, press (interview for Sacramento Magazine) • Developed website, 3.8k users, 4.9k sessions over 4-month period • Secured sponsorship in worth of $25k
Marketing Strategist & Business Analyst
2016 - 2017
• Planned and executed 5 professional business events for MBA students • Developed marketing strategy based on market segmentation; cooperated with GMAC to determine target group based on global segmentation survey; competitor analysis • Website development (Cascade CMS), Google Analytics – analyzed data to identify emerging trends and opportunities for improving MBA program in terms of outreach, recruitment and promoting values to stakeholders • Hobsons CRM system – collected, organized, developed and maintained different data in databases to support outreach, recruitment and admissions for the MBA program • Designed promotional and outreach materials including but not limited to web pages, brochures, handouts, flyers, e-books, pamphlets, and electronic recruiting materials
Digital Marketing Mentor
2016 - 2016
Reverse Mentor Program: • Digital Marketing / Social Media Mentor to Head of Business Development • Consulted about Gen-Y / Gen-Z trends, online marketing trends, social media marketing and possible partnerships
Trade Marketing Intern
2016 - 2016
Disney Consumer Products and Home Entertainment Products • Managed the creative process & layout development of 6 Disney Shops on amazon.de •Created print, online & social media ads, sweepstakes and POS materials for Disney Consumer Products and Home Entertainment retailers with agencies • Coordinated the development of a new online POS webshop tool for license partners • Coordinated joint trade marketing operations between Germany, Austria and Switzerland
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
Raised $11,000,000,000.00 from Citibank.
Marketing Intern
2015 - 2016
Red Bull TV B2B Marketing • Participated in the planning and execution of international brand partnership projects with focus on native product integration (Audi, Dubai Tourism, Mercedes-Benz, GoPro, …) • Prepared materials for footage pre-production meetings and shootings • Orchestrated the development of 5 Red Bull TV promotional tools • Implemented 2 new media kits with creative agency (digital & photography) • Updated the ad sales inventory and KPIs of 30 media products