KV

Katalina Veal

Business Intelligence Manager at Firefly Aerospace

Austin, Texas

Overview 

Katalina Veal is currently the Business Intelligence Manager at Firefly Aerospace in Austin, Texas, where she specializes in Microsoft Power BI and relational data modeling. With a background in product strategy and operational streamlining, Katalina has previous experience as a founder, product manager, and private equity analyst, showcasing her expertise in leadership and strategic decision-making.

Work Experience 

  • Business Intelligence Manager

    2024 - Current

Firefly Aerospace is an end-to-end responsive space services company that provides space access for government and commercial customers.

Raised $746,557,023.00 from GiantLeap Capital, Human Element VC and RPM Ventures.

  • Founder & Product Lead

    2023 - 2024

    • Partnering with a MLOps engineer to develop an AI-powered meal planning platform focused on health optimization via personalized recipe recommendations; grew to 537 users in 3 months • Reducing churn by synthesizing user needs and enhancing MVP (e.g., Instacart API and weekly meal prep reminders) based on pain point frequency and technical feasibility

  • Product Manager - AI/ML & Data Engineering

    2023 - 2024

    AI & ML product leader focused on delivering innovative and personalized products to prospective homeowners insurance customers at point-of-sale. Drove a significant increase in policy conversion rates and decreased preventable losses via predictive analytics.

Founded in 1997, Homesite Group Incorporated offers a wide range of insurance products including home, renters, condo, auto and commercial.

  • Investor & Product Manager

    2021 - 2023

    Ensemble is a modern early-stage venture capital firm that leverages proprietary predictive analytics to identify, invest in, and support top 1% teams.

Ensemble is a modern early-stage venture capital firm that is backed by category-defining operators and investors.

  • Strategy Consultant, Founder

    2020 - 2023

    - Drove a 35% increase in ARR for lead gen agency by implementing an automated outbound lead qualification tool, and created an embedded self-service tool, personalized to website visitor behavior - Scaled personal trainer's ARR by 200% YoY by expanding to a subscription model (B2B2C)

  • Private Equity Analyst

    2020 - 2021

PinBridge will provide contract, contract to hire, and direct hire placement services.

  • Private Investments Co-op

    2019 - 2019

  • Financial Analyst Intern

    2019 - 2019

Carbonite provides internet-based backup solutions for individuals and businesses.

Raised $191,198,900.00 from IVP.

  • Investment Operations Co-op

    2018 - 2019

    Utilized Excel Macros/VBA to achieve an 85% reduction in manual reporting processes, eliminating need for a dedicated resource.

  • Associate Product Manager Intern

    2018 - 2018

InsideTracker features its platform that analyzes and tracks key biochemical and physiological markers.

Raised $18,200,000.00 from BASF Venture Capital, OurCrowd, PeakBridge and Cornucopian Capital.

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