KS

Kate Sampson

Founder of Merinn Advisors

San Francisco Bay Area

Overview 

Kate Sampson is an accomplished Insurance & Insurtech Executive, Investor, and Advisor based in the San Francisco Bay Area. She has successfully founded Merinn Advisors LLC and served as a Member of the Board of Directors at Selective Insurance, demonstrating expertise in mergers, sales, risk management, and strategic financial planning. Kate has also made notable investments in companies like Elevate at Series B stage and holds advisory roles in various organizations within the insurance and technology sectors.

Work Experience 

  • Member Board of Directors

    2024 - Current

    NASDAQ: SIGI Member of Corporate Governance & Nominating Committee Member of Finance & Investments Committee

Selective is a property and casualty insurance provider with operations throughout the U.S.

  • Founder/Owner

    2019

    Merinn specializes in helping founders and companies shape the future of the insurance and insurance-adjacent industries. Through strategic consulting, advisory services, and interim executive leadership, we collaborate with today’s most innovative organizations to tackle complex challenges, drive growth, and build transformative solutions. Our approach blends deep industry expertise and relationships with a focus on innovation, enabling businesses to scale effectively, navigate regulatory landscapes, and seize new opportunities in an evolving market.

  • Investor, Board Member, Advisor

    2016

    Vouch: Advisor; April 2019 - Present Parkade: Advisor; Feb 2019 - Present REIN: Advisor; May 2018 - Present Packsmith: Advisor; July 2022 - Present Elevate: Board Observer; March 2023 - April 2024 Kyte: Board Observer; March 2022 - April 2024 Hedvig: Member Board of Directors; Sept 2022 - March 2024 Eigen Technologies: Board Observer; June 2021 - April 2024 (acquired by Sirion Labs) Joshin: Member Board of Directors; Sept 2022 - March 2023 Metabiota: Advisor; May 2018 - April 2022 (acquired by Ginkgo Bioworks (NYSE: DNA)) Trov: Senior Advisor; July 2016 - May 2022 (acquired by Travelers TRV (NYSE))

  • Board Member

    2022

    The Duke University Master's in Financial Technology program prepares future leaders at the intersection of finance and technology. This innovative curriculum combines technical expertise with industry insights, equipping students to drive transformation in the evolving financial services sector.

  • Partner & Member of Investment Committee

    2019 - 2024

    Partner at global venture capital firm. Anthemis Group is a global platform that cultivates change in the financial system by investing in, growing, and sustaining businesses committed to resiliency, transparency, access and equity. I joined Anthemis to co-lead its expansion into Venture Growth, successfully raising and deploying a ~$180M fund dedicated to insurance and insurance-adjacent technologies, while delivering strategic value to our LPs.

  • VP, Risk Solutions

    2014 - 2019

    One of Lyft’s first 100 employees, I built the company’s insurance operations from the ground up, founding and scaling a $1B+ insurance subsidiary. I developed and launched Lyft’s risk management vision and strategy, translating high-level goals into actionable initiatives. This included implementing organization-wide objectives, establishing performance management frameworks, and driving annual operations planning across diverse technical and non-technical teams and business units.

Lyft’s Atlanta driver service center is a high quality, fairly-priced vehicle services.

  • Marsh Head of Office - San Francisco/San Jose

    2015 - 2016

    Head of Office - responsible for Financial and Operational Management, Strategic Growth, Client Retention, Product Development, Insurer Relationships, Talent Acquisition and Colleague Engagement Marsh McLennan (NYSE: MMC) is the world’s leading professional services firm in the areas of risk, strategy and people. The Company’s more than 85,000 colleagues advise clients in 130 countries. With annual revenue of over $20 billion, Marsh McLennan Companies helps clients navigate an increasingly dynamic and complex environment.

  • Partnership Sales Leader

    2010 - 2014

    Regional Sales Leader for San Francisco, San Jose, Denver, Seattle, Portland, Utah and Hawaii.

  • West Zone Financial Products (FINPRO) Growth Leader

    2007 - 2010

    Regional Financial Products Growth Leader for Western U.S. - California, Arizona, Colorado, Utah, Washington, Oregon and Hawaii

  • Private Equity & M&A Services FINPRO Leader

    1999 - 2007

    Relationship Management for Venture Capital and Private Equity Clients Merger & Acquisition Due Diligence Development and Procurement of Transactional Risk Insurance Products (Representations & Warranties Insurance, Tax Insurance, Contingent Liability Solutions, IPO's) Portfolio Company Group Purchasing Programs

  • Client Executive & Sales

    1996 - 1999

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